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"“The great thing about Black Crow is I haven’t had to do anything. But even if it’s a 10x ROI, or a 5x ROI, or a 2x ROI: take the ROI, and take the level of effort. Do these things match up? Is the lift worth the return? When the lift is zero, the return is always worth it.”"
Ellipse 7
Kyle Simpson
e-Commerce Manager