Hiring for ecommerce SEO means finding someone who understands product catalogs, site architecture, and buyer intent all at once. The experts below have each passed GrowTal’s skills assessments and reference checks, and each brings a distinct focus, from full-funnel strategy and technical audits to content-driven DTC growth. If you need to hire someone who has already delivered results in your category, this is a practical place to start.
How We Selected These Ecommerce SEO Experts
Every expert profiled here has passed GrowTal’s multi-step vetting. That includes skills-based assessments specific to their discipline, structured reference checks with past clients or employers, and a review of demonstrated results in commercially relevant contexts. We do not include anyone based on self-reported credentials alone. Each profile reflects verified expertise a hiring team can rely on when speed and accuracy both matter.
Meet the Top Ecommerce SEO Experts
Matthew Silverman
SEO, Full-Funnel Digital Marketing Strategy
Close to 20 years in digital marketing have taken Matthew Silverman across agencies, in-house brands, and startups. That range gives him a wide lens on what sustainable organic growth actually requires at different business stages. He approaches engagements as what he calls a “Digital Marketing Fiduciary,” meaning his recommendations are built around the client’s real interest rather than what is easiest to execute. His work spans fintech, B2B lead generation, ecommerce, and healthcare, so he can both diagnose problems and prioritize the right fixes. He is well suited to commercially driven ecommerce programs where SEO needs to connect clearly to revenue.
Jerry Zheng
SEO, Growth-Stage and Series A–D Companies
Jerry Zheng has spent six-plus years advising and leading SEO teams within venture-backed companies, from Series A through Series D, where the pressure to show channel impact quickly is real. At Wealthsimple, he drove a 191% increase in monthly organic traffic within the tax segment. That is a clear example of finding and executing on high-value opportunities in competitive, regulated categories. For ecommerce brands, he brings a growth-operator mindset rather than a purely technical one, and he understands how SEO fits into a broader acquisition mix. His experience spans consumer products, auto parts, software, and financial services.
Michael Delicio
SEO, SEM, and Digital Marketing Strategy
Michael Delicio brings more than 16 years of senior-level experience across SEO, paid search, and content marketing. That combination is particularly useful for ecommerce businesses where organic and paid channels need to work together rather than in silos. His orientation is bottom-line focused, and he measures success by revenue impact, not just traffic or ranking movement. Having worked in fashion and healthcare alongside broader ecommerce, he is comfortable navigating the compliance and catalog complexity that can slow SEO in regulated or trend-driven categories. Brands that want a strategist who can also execute hands-on will find him a strong match, and a structured SEO audit is often where an engagement like his starts.
Nadine Landis
SEO and Content Strategy
Where search and content meet is Nadine Landis’s home ground. She covers on-page, off-page, and technical SEO while keeping the full user journey in view. That framing matters in ecommerce, where ranking for a category page only helps if the content and structure actually convert browsers into buyers. Her category experience is unusually broad, spanning retail, fashion, food and beverage, CBD, pet food, pharmaceutical, and CPG, all sectors where product-level SEO and regulatory content constraints are among the hardest problems to solve. Teams that need both a content strategist and an SEO practitioner in one engagement will get real value from her cross-functional approach.
Louis Smith
Ecommerce SEO, Mid-Market to Enterprise Brands
Louis Smith focuses specifically on seven- to nine-figure ecommerce brands. His frame of reference is built around scale challenges that smaller-brand experience does not prepare someone for: faceted navigation, large product catalog indexation, and the attribution complexity that comes with high SKU counts. He deliberately pairs SEO with conversion rate optimization, on the logic that driving more organic traffic to pages that do not convert is a poor use of resources. His eight-plus years of ecommerce-specific work make him a practical choice for brands that need integrated thinking across acquisition and on-site performance. If your organic mix also leans on paid, our guide to Top E-Commerce PPC Experts is a useful companion read.
Freddie Chatt
Ecommerce SEO, Direct-to-Consumer Brands
Freddie Chatt has built his practice around direct-to-consumer ecommerce, a segment where organic strategy has to account for brand discovery, category education, and purchase intent at once, often with lean teams and limited paid budget. His six-plus years of DTC-focused work give him a grounded sense of how content strategy in ecommerce differs from lead-gen or publishing. It has to support the catalog, reflect the brand voice, and drive measurable sales, not just traffic. For DTC brands whose SEO program feels either too generic or too disconnected from commercial goals, his made-for approach addresses both. If you are also thinking through how the role fits your wider org, see our guide on how to structure your ecommerce marketing team.
Our Simple Engagement Process
Working with GrowTal starts with a two-minute brief that captures your channel focus, business stage, and timeline. From there, a matchmaking call refines scope and surfaces the right fit criteria, not just skill set but industry experience and working style. Within 48 hours, you receive a shortlist of two to five vetted candidates. Engagements begin with a risk-free pilot sprint so you can validate fit before committing to anything longer term, with fast onboarding built in to keep ramp time short. If your need is closer to leadership than execution, the same process applies to a fractional SEO director.
The GrowTal Advantage
GrowTal’s value sits in the vetting layer between you and the open freelance market. Every expert is skills-tested and reference-checked before they appear on any shortlist, so you are not sorting through unverified profiles. Engagements stay flexible by design, whether hourly, part-time, or full-time, with no hidden fees or markups that distort the true cost. Coverage spans all major marketing disciplines, so if your needs expand beyond SEO into paid search, CRO, or growth strategy, the same process holds. And if the first match is not right, we provide a free rematch rather than leaving you to restart the search alone.
Choosing the Right Ecommerce SEO Expert
The right ecommerce SEO expert is not simply the one with the longest resume. It is the person whose experience maps to your catalog complexity, your category, and where you sit on your growth curve. The six people above represent a real range of orientations, from full-funnel strategy and technical depth to DTC content and integrated CRO work. When you hire, weigh demonstrated results in ecommerce specifically over general SEO credentials, and confirm the person can speak fluently about both the technical and the commercial sides of the work. If your search is closer to leadership, our roundup of fractional CMOs for ecommerce covers that ground. Ready to move? Hire vetted experts through GrowTal!
Frequently Asked Questions
What should I look for when hiring a freelance ecommerce SEO expert?
Focus on three things: demonstrated results in ecommerce specifically rather than general SEO, familiarity with your platform and catalog size, and the ability to tie SEO decisions to revenue metrics instead of just rankings or traffic. Ask for examples of how they handled technical challenges like faceted navigation, duplicate content across product variants, or large-scale category page optimization. A strong candidate should move comfortably between the technical and commercial sides of the work.
How is hiring a freelance ecommerce SEO expert different from working with an agency?
A freelance expert usually means direct access to the person doing the work, faster communication, and more accountability, with no account manager layer in between. For ecommerce brands, that matters because SEO decisions often need quick coordination with development, merchandising, and content. Freelancers also tend to be more flexible on scope and duration, which helps if your needs shift seasonally or as your catalog grows. The trade-off is a narrower toolkit than a full-service agency, so being clear on your priorities upfront helps ensure the right match.
How long does it typically take to see results from an ecommerce SEO engagement?
Meaningful organic traffic movement usually takes three to six months, depending on how competitive your category is and how much technical debt exists on the site. A skilled expert should still identify quick wins early, such as fixing crawl errors, improving internal linking, or optimizing high-intent category pages, that can show measurable impact within the first four to eight weeks. Setting milestone expectations at the start, rather than waiting for end-of-quarter reporting, is the most effective way to stay aligned.
Can an ecommerce SEO expert work alongside my existing marketing team?
Yes, and in most cases that is the most effective setup. Experts hired through GrowTal are used to integrating with existing teams, collaborating with developers on technical implementation, working alongside content teams on editorial calendars, and aligning with paid search leads on keyword strategy. The key is to define decision-making boundaries and communication norms at the start, so the expert can move quickly without creating bottlenecks or duplicating work already in progress.
