A Google Ads specialist, also known as a Google Ads expert or Google Ads manager, is a professional who specializes in managing and optimizing Google Ads (formerly known as Google AdWords) campaigns for businesses and clients. Google Ads is a pay-per-click (PPC) advertising platform developed by Google that allows businesses to display their ads on Google’s search engine results pages and across various Google partner websites.
A Google Ads specialist possesses in-depth knowledge of the Google Ads platform, best practices, and industry trends. They stay up-to-date with Google’s latest features and changes to ensure their clients’ campaigns remain effective and competitive. Their primary goal is to drive relevant traffic to the client’s website and help them achieve their marketing and business objectives through successful Google Ads campaigns.
Google Ads Specialists help you launch and optimize ads on Google for your business. Because there are roughly 5.6 billion searches being performed on Google every day, it can be a worthwhile channel to test and leverage when you need help building brand or product awareness, increasing website traffic, educating potential customers, or driving website conversions, sign-ups, and app downloads. The people who can help you with Google ads are also known as search engine marketing (SEM) experts.