A GrowTal publication sharing industry news, expert perspectives, and marketing strategies that fuel growth.
New survey data compiled in an August 2022 McKinsey report shows how much freelance and independent work has grown in the U.S. over the past
The pandemic brought about a slurry of changes to the way we work. The most notable is the switch from
To be successful as a marketing freelancer, you have to know how to keep your clients happy and engaged. That’s
It’s much easier to retain an existing client than it is to persuade a new client to work with you.
These seven tips will help put you one step closer to receiving your first signed agreement as a marketing freelancer.
Is a weekly newsletter part of your email marketing strategy? If you’re only sending occasional promotional emails to your customers, you’re missing out on a chance to connect with them on a deeper level.
To help reach this audience, TikTok has built powerful advertising tools for creative brands eager and willing to build campaigns on the platform.
In this special weekend edition, we’re taking you all the way back to the 1960s to tell you the story of how Mary Wells Lawrence used her advertising prowess to help usher in the golden age of airline travel.
A strategic narrative is a framework that helps you communicate your why. It helps people—your employees, your investors, your prospective customers—better understand why your brand and products exist, who they exist for, and how they help people get from point A to point B.
Are you using your LinkedIn account to build brand awareness, engage with prospective customers, and customer loyalty? Or does it just act as a static digital resume for people to see when they want to learn more about your experience and background?
Direct mail is becoming a more popular channel among D2C brands hoping to connect in the real world with existing and prospective customers who interact with them online. This year, companies will spend an estimated $43.3 billion on direct mail marketing, a 3.5% increase from what they spent in 2020.
Now that Netflix is reportedly exploring ad-supported plans, it may be a good time for your brand to start investing in CTV. It’s estimated that over 100M households used a connected device to stream and watch content in 2020. By 2025, brands will invest a staggering $25 billion in Connected TV ads.
In May 2021, IAB reported that podcast advertising revenue had climbed to $842 million in 2020, a 19% increase from the previous year. That number is expected to skyrocket into the billions by 2023. Podcast advertising has come a long way in the past few years. If you haven’t experimented with this channel before, we recommend giving it a try.
The Creator Economy is booming. According to Adweek, marketers using influencer marketing are estimated to rise to 72.5% in 2022, up from 55.4% in 2019. It’s clear that the relationship between brands and influencers is not going anywhere anytime soon, but it is evolving.
In November 2021, a record 4.5 million people participated in the Great Resignation and quit their jobs. Experts can debate all day about what’s driving
Starting a company is easy. Building a thriving business is much harder. Success doesn’t come from recognizing a problem and solving it—it comes when people
The relationship between employers and employees is changing. Technology, the pandemic, and the way young people approach work are all factors that are contributing to
It’s been a crazy year, to say the least. The arrival of COVID-19, the rise of Zoom meetings, and the mass destigmatization of remote work
Hiring freelancers is easy, but hiring qualified marketing experts who can actually make an impact on your business? That’s a much more challenging task. Why?
The holiday shopping season is nearly upon us. It’s that time of year when every article you read for the next few weeks will give