Is a weekly newsletter part of your email marketing strategy? If you’re only sending occasional promotional emails to your customers, you’re missing out on a chance to connect with them on a deeper level.

To help reach this audience, TikTok has built powerful advertising tools for creative brands eager and willing to build campaigns on the platform.

In this special weekend edition, we’re taking you all the way back to the 1960s to tell you the story of how Mary Wells Lawrence used her advertising prowess to help usher in the golden age of airline travel. 

A strategic narrative is a framework that helps you communicate your why. It helps people—your employees, your investors, your prospective customers—better understand why your brand and products exist, who they exist for, and how they help people get from point A to point B.

Are you using your LinkedIn account to build brand awareness, engage with prospective customers, and customer loyalty? Or does it just act as a static digital resume for people to see when they want to learn more about your experience and background? 

Direct mail is becoming a more popular channel among D2C brands hoping to connect in the real world with existing and prospective customers who interact with them online. This year, companies will spend an estimated $43.3 billion on direct mail marketing, a 3.5% increase from what they spent in 2020. 

Now that Netflix is reportedly exploring ad-supported plans, it may be a good time for your brand to start investing in CTV. It’s estimated that over 100M households used a connected device to stream and watch content in 2020. By 2025, brands will invest a staggering $25 billion in Connected TV ads.