A GrowTal publication sharing industry news, expert perspectives, and marketing strategies that fuel growth.

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Reach customers directly with a weekly newsletter

Is a weekly newsletter part of your email marketing strategy? If you’re only sending occasional promotional emails to your customers, you’re missing out on a chance to connect with them on a deeper level.

TikTok is the place to be for D2C

To help reach this audience, TikTok has built powerful advertising tools for creative brands eager and willing to build campaigns on the platform.

Why your company needs a strategic narrative

A strategic narrative is a framework that helps you communicate your why. It helps people—your employees, your investors, your prospective customers—better understand why your brand and products exist, who they exist for, and how they help people get from point A to point B.

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More D2C brands are turning to LinkedIn

Are you using your LinkedIn account to build brand awareness, engage with prospective customers, and customer loyalty? Or does it just act as a static digital resume for people to see when they want to learn more about your experience and background? 

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Have you been getting more mail lately?

Direct mail is becoming a more popular channel among D2C brands hoping to connect in the real world with existing and prospective customers who interact with them online. This year, companies will spend an estimated $43.3 billion on direct mail marketing, a 3.5% increase from what they spent in 2020. 

Is Netflix launching new ad-supported plans?

Now that Netflix is reportedly exploring ad-supported plans, it may be a good time for your brand to start investing in CTV. It’s estimated that over 100M households used a connected device to stream and watch content in 2020. By 2025, brands will invest a staggering $25 billion in Connected TV ads.

Will you test podcast advertising this year?

In May 2021, IAB reported that podcast advertising revenue had climbed to $842 million in 2020, a 19% increase from the previous year. That number is expected to skyrocket into the billions by 2023. Podcast advertising has come a long way in the past few years. If you haven’t experimented with this channel before, we recommend giving it a try.

Brands go deeper with creators

The Creator Economy is booming. According to Adweek, marketers using influencer marketing are estimated to rise to 72.5% in 2022, up from 55.4% in 2019. It’s clear that the relationship between brands and influencers is not going anywhere anytime soon, but it is evolving.

Pros and Cons of Hiring a Freelancer

It’s been a crazy year, to say the least. The arrival of COVID-19, the rise of Zoom meetings, and the mass destigmatization of remote work

How We Pre-Vet Marketing Experts

Hiring freelancers is easy, but hiring qualified marketing experts who can actually make an impact on your business? That’s a much more challenging task.  Why? 

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