Brand consultant for hire

GrowTal connects you with brand consultants who can help you create a successful and memorable brand. The strategies, content, and creative developed by these experts can be used to create brand awareness, differentiate from competitors, nurture relationships with prospective buyers, establish customer loyalty, and drive sales.

How can a brand consultant help your business?

 

A skilled brand marketer can give you the foundation you need to build a brand that captivates and resonates with your audience. 

A GrowTal brand consultant can help you:

  • Establish mission, vision, and core values for your business
  • Develop your brand voice, story, personality, and visual identity
  • Establish unique positioning and differentiation 
  • Design creative campaigns that motivate your customers to act
  • Craft messaging for your website, social media pages, emails, and internal resources
  • Track brand reputation using key metrics like awareness, trust, and sentiment 
  • Create actionable strategies that take your brand to the next level

It’s important to understand that there are different types of brand consultants available for hire. Some brand consultants focus on messaging strategy (storytelling, positioning, copywriting)  and others focus on visual strategy (logos, colors, typography). It’s your job to figure out which type of brand consultant would be most helpful for your business.

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Who should hire a branding expert?

 

GrowTal places top branding experts at companies of all sizes and across many industries. Companies that hire brand marketers typically do so for a few reasons:

  1. They don’t have the time, budget, or desire to hire a full-time branding expert. 
  2. They have an immediate team need or short-term project need that requires a skilled brand marketer.
  3. They want to work with someone who has deep experience shaping brands in a particular industry.
  4. They need regular access to an expert with deep knowledge and experience running point on strategy and execution. 

    Why hire a brand consultant through GrowTal?

     

    Finding a qualified brand marketer on your own is not easy. To be effective, brand marketers need to be both strategic and detail-oriented and creative and open-minded. They have to be able to quickly understand the history of your company, your strategic direction, and your desired goals. They also need to know how to execute the ideas and strategies they develop, whether that means doing the work themselves, collaborating closely with an internal team member, or pulling in a partner with deep experience in a specific area, such as video production or OOH advertising. You can waste a lot of time writing a job description, interviewing candidates, checking references, and onboarding your final pick only to find out that they didn’t actually have the knowledge or experience they said they had.

    GrowTal eliminates these headaches and more by owning the entire process for you. The brand marketers who join our network are qualified on paper, but we don’t just take their word for it—we go the extra mile to ensure they can write, think, and act strategically to solve the challenges businesses like yours face on a daily basis.

    How we source brand marketers

    We find talent through our own network. 

    Our team is well-connected in the marketing industry, and we’ve worked with and for a lot of talented people in past jobs. We regularly ask industry friends, former coworkers, and past employers to introduce us to the best brand marketers they’ve worked with. 

    This puts us in a unique position to quickly connect businesses in need with people we personally know and trust. The ease of our model also allows us to bring highly experienced professionals into our network who are working full-time jobs and might otherwise never think to take on contract work. 

    Getting access to these types of brand experts is incredibly difficult without a partner like GrowTal.

    Our process for pre-vetting brand consultants

     

    We take every brand marketer we meet through a rigorous pre-vetting process before deciding whether or not to add them to our network and make them available to clients.

    Here’s how the vetting process works when we’re evaluating brand strategy experts:

    Step 1

    Reputation & Resume Evaluation

    We evaluate the reputation, resume, LinkedIn profile, and portfolio of the person being considered to better understand their experience and abilities.

    Step 2

    Initial Gut Check Conversation

    We perform an initial discovery call to hear more from the freelancer. We can usually tell within a few minutes if they will be a good fit for the type of work and quality we and our clients expect.

    Step 3

    Deeper Experience-Based Interview

    We take brand consultant candidates through deeper questions to understand their approach to branding also to spend time evaluating their problem-solving skills, communication abilities, and overall professionalism. In addition, we take a closer look at their portfolio to get a feel for how they have added value when working with other companies in the past.

    Step 4

    Final Evaluation by an Industry Expert

    After the interview is complete, we gather our notes, meet as a team, and leave it up to one of our subject matter experts to decide if the candidate is a good fit for the GrowTal network.

    You can learn more about each of these steps by reading through this article on our blog.

    Connect with GrowTal to find your

    brand consultant

     

    GrowTal is the easiest way to access great brand marketers available for hire. Don’t leave it up to chance—know with certainty that you’re hiring someone who has the strategic and creative mind needed to help you build a stronger, more memorable brand.

    “This was our first time using contractors and GrowTal has been an amazing resource for getting us started with a freelancer to meet our business needs. All the matches were strong candidates and we can’t say enough good things about the marketer we chose. Everything came together quickly and we really appreciated how seamless the process was!”

    Katie Duke,
    SVP Business Strategy & Innovation at Acorn Inuence

    Our marketers have worked with:

    square-logo
    Uber
    headspace-logo
    imperfect-foods-logo
    personal-capital