Search engine marketer for hire

GrowTal connects you with search engine marketers who can help you launch and optimize ads for Google and Microsoft Bing. The responsibility of a paid search marketer is to understand your business, products, and audience well enough to help you leverage these two major search engines when you want to build brand or product awareness, grow website traffic, educate potential customers, and drive website conversions, sign-ups, and app downloads.

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How can a search engine marketing help your business?

A skilled search engine marketing consultant can help you understand how to build ad campaigns and maximize ad performance across Google, YouTube, Microsoft, and Bing. 

An SEM expert can also help you:

  • Perform SEM Keyword Research
  • Develop keyword strategies
  • Write ad copy for Google and Bing
  • Build Google shopping campaigns
  • Create Google product listings
  • Launch YouTube ads
  • Optimize Google search efforts
  • Optimize Microsoft Bing search efforts
  • Build and launch ad campaigns on Bing
  • Assist with audience targeting
  • Develop smart bidding strategies
  • Improve your ad quality score
  • Provide you with actionable competitive landscape and auction insights
  • Optimize landing pages connected to ads
  • Simplify the structure of your Google and Bing ads accounts

A search engine marketer can also help you a/b test different ad campaigns and audiences to ensure you’re serving the right ads to the right people at the right moment in time. 

Want to talk to us at GrowTal

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Who should hire a search engine marketing specialist?

GrowTal places top search engine marketing consultants at companies of all sizes and across many industries. Companies that hire paid search specialists typically do so for a few reasons:

 

  1. They don’t have the time, budget, or desire to hire a full-time ads specialist. 
  2. They have existing ad campaigns running that aren’t performing well. 
  3. They want to understand if Google or Bing search is a viable channel for their business. 
  4. They need regular access to an expert with deep knowledge and experience running point on strategy and execution.

Why hire an SEM consultant through GrowTal?

Finding a qualified search engine marketer is not easy. Google and Bing are both constantly making updates to their search engines and ad platforms, so you need someone who is not only proficient but also someone who can keep up with changes to the algorithm and new industry best practices. 

You can waste a lot of time writing a job description, interviewing candidates, checking references, and onboarding your final pick only to find out that they didn’t actually have the knowledge or experience they said they had. You can also waste a lot of money when you’re taking advice from someone who doesn’t fully understand the platforms you’re trying to use to bring more customers and profit to your business. 

GrowTal eliminates these headaches and more by owning the entire process for you. The search engine marketers who join our network are qualified on paper, but we don’t just take their word for it—we go the extra mile to ensure they have the analytical and creative skills needed to help our clients find success on Google and Bing.

How we source search engine marketing specialists

We find talent through our own network. 

Our team is well-connected in the marketing industry, and we’ve worked with and for a lot of talented people in past jobs. We regularly ask industry friends, former coworkers, and past employers to introduce us to the best search engine marketing specialists they’ve worked with. 

This puts us in a unique position to quickly connect businesses in need with people we personally know and trust. The ease of our model also allows us to bring highly experienced professionals into our network who are working full-time jobs and might otherwise never think to take on contract work. 

Getting access to these types of paid search experts is incredibly difficult without a partner like GrowTal.

Our process for pre-vetting search consultants

 We take every person we meet through a rigorous pre-vetting process before deciding whether or not to add them to our network and make them available to clients.

Here’s how the vetting process works when we’re evaluating search engine marketing specialists:

Step 1

Reputation & Resume Evaluation

We evaluate the reputation, resume, and writing samples of the person being considered to better understand their experience and past performance.

Step 2

Initial Gut Check Conversation

We perform an initial discovery call to hear more from the freelancer. We can usually tell within a few minutes if they will be a good fit for the type of work and quality we and our clients expect.

Step 3

Deeper Experience-Based Interview

We take search engine marketing candidates through a dozen deeper-level questions to gauge their understanding of their role and to evaluate their problem-solving skills, communication abilities, and overall professionalism. 

Step 4

Final Evaluation by an Industry Expert

After the interview is complete, we gather our notes, meet as a team, and leave it up to one of our subject matter experts to decide if the candidate is a good fit for the GrowTal network. 

You can learn more about each of these steps by reading through this article on our blog.

connect with GrowTal to find your search consultants

GrowTal is the easiest way to access great brand marketers available for hire. Don’t leave it up to chance—know with certainty that you’re hiring someone who has the strategic and creative mind needed to help you build a stronger, more memorable brand.

Looking to build a great team? Explore our expert roles

“This was our first time using contractors and GrowTal has been an amazing resource for getting us started with a freelancer to meet our business needs. All the matches were strong candidates and we can’t say enough good things about the marketer we chose. Everything came together quickly and we really appreciated how seamless the process was!”

– Katie Duke,

SVP Business Strategy & Innovation at Acorn Influence

Our marketers have worked with: