For a multi-location brand, local search visibility often decides whether the pipeline stays full or slowly slips to smaller, better-optimized competitors. Hiring the right local SEO experts means looking past general SEO skills to people who know Google Business Profile management, location-specific content, and the technical setup that makes search engines trust your physical footprint. The seven vetted specialists below have worked across healthcare, e-commerce, fintech, and retail, each with a distinct focus, so you can match the person who fits your growth stage and market.
How We Selected These Local SEO Experts
Every expert profiled here has been individually vetted by our team through a skills assessment and reference-check process. We evaluate real campaign outcomes, sector depth, and the ability to explain strategy clearly to non-SEO stakeholders. We do not list agencies or tools. Every profile represents a practitioner you can engage directly on an hourly, part-time, or full-time basis.
Meet the Best Local SEO Experts to Hire
Matthew Silverman
SEO, Digital Marketing Strategy
Close to 20 years in digital marketing have shaped how Matthew works. He describes his approach as that of a “Digital Marketing Fiduciary,” starting from a client-first mindset rather than a channel-first one. His breadth spans fintech, B2B lead generation, e-commerce, and healthcare, which makes him a strong fit for multi-location brands that need local SEO tied to revenue rather than ranking reports. Having worked inside agencies, brands, and startups, he can operate within a lean team or alongside an existing in-house function. If your brand spans several verticals or you are scaling beyond a single market, that cross-sector pattern recognition is a practical asset.
Michael Delicio
SEO, SEM, Strategy
Michael brings more than 16 years of hands-on digital marketing at the senior executive level, with a deliberate focus on bottom-line revenue over vanity metrics. His fluency across SEO and paid search helps local brands that run organic and paid campaigns side by side, a common setup for e-commerce and healthcare businesses competing in dense markets. Because he stays close to the SEO, PPC, and content work itself, the strategy and the execution live under one roof. Brands that want someone who can hold the strategic view while remaining close to the hands-on work will find that balance here.
Jerry Zheng
SEO, Growth & Organic Traffic
Jerry has spent six-plus years leading and advising SEO teams at venture-backed companies from Series A through Series D. At Wealthsimple, he drove a 191% increase in monthly organic traffic within the tax segment, the kind of result that comes from scaling SEO in fast-moving environments. That experience translates well to multi-location brands whose organic growth needs to keep pace with physical expansion. His advisory background also means he can train internal teams instead of creating long-term dependency, which helps if you plan to bring the discipline in-house over time. For adjacent enterprise needs, our roundup of the best fractional SEO directors for enterprise brands is a natural next read.
Nadine Landis
SEO, Content Strategy & Technical SEO
Working at the intersection of on-page, off-page, and technical SEO, Nadine pays particular attention to how search connects to the full user journey rather than just the entry point. Her content strategy depth means she can build the location-specific content that multi-location brands frequently underinvest in. Her technical grounding then makes sure that content is properly indexed and readable by search engines. That combination suits franchise brands or holding companies operating across competitive local categories that need both the content and the plumbing handled. If content is where your gap sits, it is worth pairing her with a content strategy consultant to build the wider editorial plan.
Dmytro Klimchuk
Freelance Local SEO Expert
Dmytro concentrates on helping local businesses grow through foundational SEO, worked through with data rather than guesswork. With seven-plus years focused on local search, his approach suits small and medium-sized businesses that want efficient, measurable local visibility without the overhead of a large agency engagement. His practical orientation fits teams that want clear deliverables and straightforward reporting against local ranking and traffic goals.
Marcus Webb
Local SEO Consultant
Google Business Profile management is Marcus’s core focus, with particular depth in the UK market. Local pack behavior and consumer expectations there differ meaningfully from North American markets, and his five-plus years in local SEO center on the GBP signals that drive results: categories, attributes, Q&A, and post cadence. That makes him a targeted resource for businesses that need their local presence optimized within British search contexts. UK-based brands, or international brands entering the UK, will value someone who understands local nuance rather than applying a generic playbook.
Dave Ashworth
Freelance Local SEO Consultant
Dave offers comprehensive local SEO services with a strong grounding in Google Business Profile optimization, backed by six-plus years in the discipline. He also works in local business schema, the structured data that helps search engines correctly interpret each of your locations. That is often where multi-location setups quietly break. His technical fluency makes him well suited to businesses that need detailed local SEO strategies rather than a light-touch cleanup. If your locations have grown faster than your underlying search infrastructure, his skill set maps directly to that problem.
Our Simple Engagement Process
Working with a GrowTal local SEO expert starts with a two-minute brief that captures your locations, goals, and current search performance. From there, a matchmaking call refines scope, covering channel focus, team structure, and timeline. Within 48 hours you receive a shortlist of two to five vetted candidates. Onboarding is fast, and most engagements begin with a defined pilot sprint so you can validate fit before committing to a longer arrangement.
The GrowTal Advantage
Our model is built to reduce hiring risk for local SEO specifically and marketing broadly. Every expert is skills-tested and reference-checked before they appear on any shortlist. Engagements stay flexible across hourly, part-time, or full-time arrangements, with no hidden platform fees. Coverage spans all marketing disciplines, so if your local SEO work opens up a need in demand generation, you can hire a lead gen specialist without starting a new vendor search. And if the first match is not right, we rematch you at no cost.
Choosing the Right Local SEO Expert for Your Footprint
Local SEO is not a one-size-fits-all discipline. A franchise healthcare network faces different ranking challenges than a direct-to-consumer brand opening regional fulfillment sites, or a UK services firm trying to win at the borough level. When you evaluate candidates, look for concrete GBP experience, a clear method for keeping citations consistent across every location, and the ability to report against the outcomes you care about, not just rankings. The right expert is the one whose sector experience and technical depth map to your specific footprint and growth stage. Use the specificity of these seven profiles to narrow your shortlist rather than defaulting to whoever ranks highest in a generic search. When you are ready to hire local SEO experts matched to your locations, Hire vetted experts through GrowTal!
Frequently Asked Questions
What does a local SEO expert do differently from a general SEO consultant?
A local SEO specialist works on the signals that drive the local pack: Google Business Profile optimization, citation consistency across directories, location-specific keyword targeting, and local link building. Their day-to-day centers on proximity, relevance, and prominence, the factors that decide who shows up in map results. A general SEO consultant leans more toward site-wide technical health and broad content authority. For a multi-location brand, you often want both, but the local specialist is what moves the needle on physical, geography-based demand.
How many local SEO experts do I need if my brand operates across multiple locations?
In most cases a single expert can own the strategy and build repeatable templates that scale across every location, rather than one person per site. The right answer depends on your location count, your vertical, and whether each market has its own competitive dynamics. Highly competitive or regulated categories may warrant more hands. During the matchmaking call we help you scope this so you are not over- or under-hiring for the footprint you actually have.
What should I include in my brief when hiring a local SEO expert?
Cover the number of locations, the current status of your Google Business Profiles, your primary service or product categories, and your target geographies. Include any existing SEO audit or ranking data if you have it. Most importantly, state the business outcome you are optimizing for, whether that is calls, store visits, form fills, or revenue. A clear brief lets us match you faster and gives the expert a defined target from day one.
How long before a local SEO engagement produces measurable results?
GBP optimizations and citation corrections can surface movement within roughly four to eight weeks. Content and authority-building work usually shows measurable organic gains over three to six months. Starting with a pilot sprint lets you validate the expert’s approach and early signals before committing to a longer engagement, which keeps the risk low while the work compounds.
