If you’re running a consumer brand, you already know the hard part isn’t “doing marketing.” It’s doing the right marketing for your stage, finding product-market fit, building repeat purchase, keeping CAC under control, and staying consistent across Amazon, retail, DTC, and email.
That’s why many founders and brand teams look for CPG marketing experts who can plug in fast, bring a proven playbook, and drive outcomes without months of ramp time. This list highlights standout specialists you can bring onto your team, whether you need retention help, a stronger creative system, sharper SEO, or senior leadership to guide the full plan.
If you want a faster path to hiring, GrowTal connects brands with pre-vetted marketing talent across key specialties like email, content, SEO, paid, and leadership roles so you can get matched with the right person for your needs.
What to look for when hiring CPG marketing experts
Consumer brands move differently than SaaS. Your “best” marketer needs to understand the realities of margins, retailer timelines, seasonality, and repeat purchase behavior. When you’re reviewing candidates, prioritize people who can show strength in these areas:
- Retention and repeat purchase systems (email/SMS lifecycle, segmentation, offers, post-purchase flows)
- Creative that converts (content strategy, testing, ad creative iteration, landing page messaging)
- Channel-specific experience (Amazon vs Shopify vs retail partnerships aren’t interchangeable)
- Measurement discipline (incrementality thinking, cohort analysis, contribution margin, LTV)
- Operational speed (clear plans, tight feedback loops, and the ability to work with lean teams)
When an interim marketing leader makes sense for consumer brands
Sometimes you don’t just need execution you just need direction. If you’re reworking positioning, expanding channels, preparing for retail, or your team needs stronger prioritization, hiring an interim leader can be the cleanest solution.
An interim CMO can step in to build strategy, align the team, and guide execution without the commitment of a full-time executive hire. GrowTal positions interim CMOs as hands-on leaders who help build and execute growth strategy, support launches, and drive brand awareness.
If you’re exploring that route, start here: Interim CMO and this deeper guide: Boost Brand with Interim CMO.
Top CPG Marketing Experts to Hire
Below are five proven specialists with strong consumer-brand experience across lifecycle, strategy, SEO, content, and brand growth. Each section follows a consistent format so you can quickly scan for fit.
Erin Livingston
Email Marketing + Retention Strategy + Marketing Analytics
Erin Livingston is a retention-first marketer with 15 years of B2C experience across ecommerce, CPG, and apparel. Her work is deeply rooted in CRM and lifecycle marketing, with a long track record in email strategy, segmentation, testing, and performance analysis. She’s the type of operator who can take a scattered email program (or a “we send campaigns sometimes” situation) and turn it into a system—clear customer journeys, smarter personalization, and a testing roadmap that compounds over time.
Erin’s edge for consumer brands is that she’s not oriented around splashy acquisition moves—she’s focused on the harder, more profitable work: keeping customers engaged, increasing reorder rate, and improving revenue per subscriber. For CPG brands, that often means pairing strong messaging and creativity with data: identifying which cohorts are slipping, which offers are pulling forward demand, and where flows can be tuned to product usage cycles (replenishment, seasonal buying, multi-SKU cross-sell).
If your brand is scaling and you’re seeing email deliverability issues, flat engagement, or inconsistent campaign performance, Erin can bring structure and clarity—without overcomplicating the program. She’s especially strong for teams who want a strategist who can also manage execution details.
Core Strength: Retention-focused lifecycle strategy backed by testing and analytics.
Best For: CPG and consumer brands that want higher repeat purchase, stronger segmentation, and a more reliable email revenue engine.
Ramy Mora
Interim CMO / Head of Growth + Strategy + Product Marketing
Ramy Mora is a strategy-led marketing leader who operates comfortably at the “own the plan” level—ideal when a consumer brand needs a clear growth direction, tighter positioning, and smarter prioritization across channels. With experience spanning multiple industries (including CPG), Ramy brings a broad pattern library: how to evaluate which levers matter most right now, where marketing is leaking efficiency, and how to build an operating rhythm that keeps teams aligned.
For CPG brands, that’s often the difference between “trying everything” and running a focused system. Ramy can help you decide what your growth model actually is (retail expansion, Amazon dominance, DTC profitability, or a balanced mix), then translate it into a real execution roadmap: channel roles, measurement standards, creative cadence, and team responsibilities. If you’re juggling product launches, retailer priorities, and performance marketing at the same time, having a leader who can set direction quickly can prevent months of wasted effort.
Ramy is also a strong fit when you need product marketing thinking—clarifying the story, benefits, differentiation, and how to communicate value across packaging, PDPs, ads, email, and retail sell-in materials. That kind of consistency is a quiet growth lever for consumer brands.
Core Strength: Senior growth strategy and leadership that creates focus and execution momentum.
Best For: Consumer brands that need interim leadership, sharper positioning, and a growth plan that aligns channels and teams.
Nathaniel (Nate) Eldridge
Head of Growth Strategy + Content Marketing + Email Marketing
Nathaniel “Nate” Eldridge works with growth-stage companies to build marketing foundations that actually scale—especially when there’s no in-house infrastructure yet. His mix is valuable for consumer brands because he bridges strategy and execution across three areas that often drive compounding results: content/SEO, lifecycle email, and broader growth planning.
On the content side, Nate can help brands move beyond random blog posts and into a structured system: keyword strategy, content that matches customer intent, and an editorial plan that supports product discovery and education. For CPG brands, this is especially helpful when your product benefits need explanation (ingredients, use cases, comparisons, routines, bundles). He’s comfortable with tools and workflows that support real performance—keyword research platforms, search analytics, and content optimization processes.
On the email side, Nate can build (or rebuild) lifecycle flows and campaign systems using mainstream ESPs and tools, ensuring that your retention program is set up with the right fundamentals: welcome series, post-purchase, replenishment logic, winback, and segmentation. That’s a big win for consumer brands where reorder behavior is predictable but often underutilized.
Nate is best when you want someone who can step into a messy marketing environment, create order, and lay down a repeatable playbook your future team can maintain.
Core Strength: Building scalable marketing foundations across content/SEO and lifecycle email.
Best For: Early-stage to growth-stage consumer brands that need a structured growth playbook and repeatable execution across owned and organic channels.
Nadine Landis
SEO + Content Strategy + Technical Optimization
Nadine Landis is an SEO-focused digital marketer who approaches organic growth like a full-funnel system including content, technical foundations, and the user journey all working together. For consumer brands, that matters. SEO isn’t just rankings; it’s product discovery, education, and trust-building that supports conversion over time.
Nadine’s background includes SEO and content strategy, with additional experience in paid media (SEM and social). That mix is useful for CPG teams because it helps connect organic strategy to what’s happening in paid services like shared messaging, consistent keyword insights, and landing experiences that serve both traffic sources. She’s also skilled at diagnosing issues using data: identifying why pages aren’t performing, where technical fixes are blocking growth, and how to prioritize changes that move the needle.
For CPG and retail-adjacent brands, Nadine can support high-intent category pages, product detail pages, and educational content that answers the questions customers search before buying. Think: ingredient explainers, “best for” guides, comparisons, routine builders, and problem/solution content—all mapped to real search behavior.
If your site has content but it doesn’t rank, or rankings exist but revenue doesn’t follow, Nadine is a strong option to align SEO with the full purchase journey.
Core Strength: SEO strategy that blends technical fixes, on-page improvements, and content planning.
Best For: CPG brands that want stronger organic discovery, better-performing content, and a healthier SEO foundation that supports long-term growth.
Mary Liu
Brand Marketing + Creative Strategy + DTC Growth
Mary Liu brings a rare blend for consumer brands: classic CPG brand management experience plus hands-on building for digitally native brands. She’s worked across multiple marketing roles within CPG, including brand work at major packaged-goods companies, and she’s also built e-commerce brands from the ground up covering everything from brand foundation to content strategy to performance creative optimization.
For CPG founders and teams, Mary is especially valuable when you need stronger creative direction that ties brand and conversion together. She can shape the “what we stand for” layer—positioning, messaging, content pillars—while still operating in the performance reality: direct response creative strategy, landing page improvements, and data-driven iteration based on what’s converting.
Her experience spans a broad DTC toolkit: email flows, website optimization, PR pitching, and social growth on platforms like TikTok and Instagram. That matters for consumer brands that need to create demand and credibility at the same time. Mary can help you move from scattered content to a coherent creative system, what you say, how you show it, and how you test it.
If you’re launching a new product line, trying to refresh brand messaging, or need better-performing creative for ads, Mary can bring both strategic taste and execution depth.
Core Strength: Brand + performance creative strategy that drives engagement and conversion.
Best For: Consumer brands building (or rebuilding) their creative engine—especially DTC brands on Shopify and Amazon that need clearer positioning and stronger ad creative performance.
Quick cheat sheet: who to hire based on your goal
- Want higher repeat purchase + stronger owned revenue? Hire Erin Livingston for retention and email.
- Need senior direction, prioritization, and a growth plan? Hire Ramy Mora for interim leadership and strategy.
- Need a scalable foundation across content/SEO + lifecycle? Hire Nate Eldridge for growth systems.
- Want organic traffic that supports conversion, not vanity metrics? Hire Nadine Landis for SEO + content strategy.
- Need better creativity that performs without losing the brand? Hire Mary Liu for brand + creative strategy.
About GrowTal
GrowTal is a platform that connects businesses with pre-vetted, remote marketing talent across key specialties—like email, SEO, content, paid channels, brand, and more—so teams can hire expert help without a long, messy recruiting cycle. The model is built around matchmaking: you share what you need, and GrowTal pairs you with a marketer who fits your goals and scope.
For brands that need leadership (not just execution), GrowTal also offers experienced interim CMOs who can step in on a flexible, temporary basis to lead strategy, guide the team, and support critical growth moments like launches or transitions.
Explore GrowTal Marketing Experts or learn more about hiring an Interim CMO and how to Boost Brand with Interim CMO.
Conclusion
If you want to hire one of these profiles (or find someone similar based on your exact needs), GrowTal is designed to make that easier by connecting brands with pre-vetted marketing specialists across roles like email, SEO, content, paid, and interim leadership.
A simple way to start is by exploring GrowTal Marketing Experts, then narrowing in based on the outcomes you’re targeting—retention, organic growth, creative performance, or leadership. GrowTal also highlights a matching process that starts with sharing what you need and getting paired with the right expert.
And if you’re in a transition moment—new product launch, channel expansion, a team that needs direction, or you’re not ready for a full-time executive—an interim leader can be a strong move. GrowTal’s interim CMO offering is built for brands that want senior guidance without the long-term commitment.
FAQs
What is a CPG in marketing?
CPG stands for Consumer Packaged Goods—everyday products people buy regularly, like snacks, beverages, personal care, household cleaners, and pet food. In marketing, “CPG” usually signals a focus on fast-moving, highly competitive categories where brand positioning, distribution (retail, Amazon, DTC), promotions, packaging, and repeat purchase matter a lot. CPG marketing often blends brand-building (awareness, trust, differentiation) with performance tactics (conversion, retention, and measurable sales lift).
What is the 1% rule in marketing?
The “1% rule” is commonly used to describe participation inequality in online communities: roughly 1% of your audience creates content, a larger group engages (likes/comments/shares), and most people observe without interacting. Marketers use this idea to set realistic expectations for UGC, reviews, social engagement, and community programs—because a small slice will do most of the posting while the majority still consumes the content and can still buy. Some teams also use “1% rule” informally to mean chasing small, steady improvements (like a 1% lift in conversion or retention), but the participation version is the one most often referenced.
Who is the best marketing expert in the world?
There isn’t one universally “best” marketing expert—the right choice depends on what you’re trying to achieve (brand awareness, retail growth, DTC profitability, Amazon performance, retention, creative testing, etc.) and your category, budget, and stage. A strong “best for you” expert is someone who has repeatedly driven outcomes similar to yours, can explain how they got results (not just the results), and can translate strategy into an execution plan your team can actually run.
How to find a marketing expert?
Start by defining the problem you need solved (for example: improve repeat purchase, lower CAC, build an SEO engine, strengthen brand positioning, or launch a new product). Then look for specialists with proven experience in your channel and business model, ask for case studies with clear metrics, and probe their process—how they diagnose issues, prioritize work, and measure success. References help, and a paid trial project is often the fastest way to confirm fit. If you want to shortcut sourcing, you can use a vetted talent network (like GrowTal) to get matched with marketers who align with your goals and scope.
