
Why 70% of Marketing Hires Fail Within 18 Months (And How to Prevent It)
I recently reviewed hiring cycles at ten growing startups and found a clear issue. They build marketing teams on a weak foundation. The 18-month marketing
A GrowTal publication sharing industry news, expert perspectives, and marketing strategies that fuel growth.

I recently reviewed hiring cycles at ten growing startups and found a clear issue. They build marketing teams on a weak foundation. The 18-month marketing
Upwork is an open freelance marketplace. That model gives companies direct access to profiles, but it also leaves the hiring
A practical guide to choosing an individual growth operator for the channel, funnel, or leadership gap that matters now. Venture-backed
Compare eight interim CMO and Head of Growth leaders available through GrowTal, a marketplace that matches vetted freelance and fractional
San Francisco companies can hire for Bay Area demands without limiting the search to people who live nearby. The seven experts below are remote staffing
Los Angeles companies do not have to limit a marketing search to people who live nearby. GrowTal’s bench is remote, and GrowTal matches vetted freelance
The right freelance marketer depends on your growth stage, business model, and immediate objective, not on who has the longest profile. A paid search operator
Compare the cost and working model of a full-time hire, a staffing firm, and a flexible freelance or fractional engagement. A marketing gap can be
Hiring for a specific marketing discipline usually calls for more than a broad creative search. The person responsible for brand positioning is not automatically the
A performance-channel hire can put a meaningful share of your growth budget in one person’s hands. The right specialist should understand the platform, the economics