A GrowTal publication sharing industry news, expert perspectives, and marketing strategies that fuel growth
Will you test podcast advertising this year?
In May 2021, IAB reported that podcast advertising revenue had climbed to $842 million in 2020, a 19% increase from the previous year. That number is expected to skyrocket into the billions by 2023. Podcast advertising has come a long way in the past few years. If you haven’t experimented with this channel before, we recommend giving it a try.
Brands go deeper with creators
The Creator Economy is booming. According to Adweek, marketers using influencer marketing are estimated to rise to 72.5% in 2022, up from 55.4% in 2019. It’s clear that the relationship between brands and influencers is not going anywhere anytime soon, but it is evolving.
Why Hybrid Marketing Teams Are Better for Everyone
In November 2021, a record 4.5 million people participated in the Great Resignation and quit their jobs. Experts can debate all day about what’s driving this trend, but a big part of it has to
The First 5 Marketing Hires Every Startup Should Make
Starting a company is easy. Building a thriving business is much harder. Success doesn’t come from recognizing a problem and solving it—it comes when people know you exist, understand what you do, believe you can
Managing a Remote Marketing Team: 8 Tips to Guarantee Your Success
The relationship between employers and employees is changing. Technology, the pandemic, and the way young people approach work are all factors that are contributing to more people choosing to work from the comfort and safety
Pros and Cons of Hiring a Freelancer
It’s been a crazy year, to say the least. The arrival of COVID-19, the rise of Zoom meetings, and the mass destigmatization of remote work have all led to a massive uptick in the number
How We Pre-Vet Marketing Experts
Hiring freelancers is easy, but hiring qualified marketing experts who can actually make an impact on your business? That’s a much more challenging task. Why? Because everyone and anyone can and does call themselves a
How to Build and Implement a Winning Covid-19 Holiday Marketing Strategy
The holiday shopping season is nearly upon us. It’s that time of year when every article you read for the next few weeks will give you the same advice offered every year: You. Need. To.
How to Supercharge B2B Growth Through Marketing Automation
You may have marketing automation technology in your organization right now, but chances are you are underutilizing it. And if you don’t have it, then you definitely need it. Every year, Hubspot conducts research on
What is a Marketing Generalist?
If you’re thinking about testing a new channel or building out a marketing team, but you’re unsure where to start, you might want to consider hiring a marketing generalist to set you on the right
