A GrowTal publication sharing industry news, expert perspectives, and marketing strategies that fuel growth

Have you been getting more mail lately?

Direct mail is becoming a more popular channel among D2C brands hoping to connect in the real world with existing and prospective customers who interact with them online. This year, companies will spend an estimated $43.3 billion on direct mail marketing, a 3.5% increase from what they spent in 2020. 

Is Netflix launching new ad-supported plans?

Now that Netflix is reportedly exploring ad-supported plans, it may be a good time for your brand to start investing in CTV. It’s estimated that over 100M households used a connected device to stream and watch content in 2020. By 2025, brands will invest a staggering $25 billion in Connected TV ads.

Will you test podcast advertising this year?

In May 2021, IAB reported that podcast advertising revenue had climbed to $842 million in 2020, a 19% increase from the previous year. That number is expected to skyrocket into the billions by 2023. Podcast advertising has come a long way in the past few years. If you haven’t experimented with this channel before, we recommend giving it a try.

Brands go deeper with creators

The Creator Economy is booming. According to Adweek, marketers using influencer marketing are estimated to rise to 72.5% in 2022, up from 55.4% in 2019. It’s clear that the relationship between brands and influencers is not going anywhere anytime soon, but it is evolving.

Why Hybrid Marketing Teams Are Better for Everyone

In November 2021, a record 4.5 million people participated in the Great Resignation and quit their jobs. Experts can debate all day about what’s driving this trend, but a big part of it has to

The First 5 Marketing Hires Every Startup Should Make

Starting a company is easy. Building a thriving business is much harder. Success doesn’t come from recognizing a problem and solving it—it comes when people know you exist, understand what you do, believe you can

Pros and Cons of Hiring a Freelancer

It’s been a crazy year, to say the least. The arrival of COVID-19, the rise of Zoom meetings, and the mass destigmatization of remote work have all led to a massive uptick in the number

How We Pre-Vet Marketing Experts

Hiring freelancers is easy, but hiring qualified marketing experts who can actually make an impact on your business? That’s a much more challenging task.  Why?  Because everyone and anyone can and does call themselves a

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