Google Ads is one of the most powerful tools for marketers who want to reach their target audience quickly and efficiently. You can achieve a massive data unlock when you combine Google Ads plus HubSpot. CMOs must understand how to connect their Google Ads account to HubSpot to maximize both platforms’ potential. With HubSpot being one of the global leaders in CRM and Google Ads being the leader in Search Engine Marketing (SEM), these apps are the best of the best and must-have apps in your marketing app stack.
When you connect your Google Ads account to HubSpot, you can take advantage of all the powerful features offered by both platforms. With this robust combination, you can track and report on all existing ad campaigns in that account, create new campaigns from within HubSpot, and import detailed performance data into reports and dashboards.
In addition, you will have access to a comprehensive suite of analytics tools that will allow you to assess and optimize your ad campaigns more effectively. You’ll be able to measure campaign performance against pre-defined goals and drill down into individual keywords or target audiences for a more granular view of your results. This fine view is handy for determining which campaigns generate the highest ROI (return on investment) or pinpointing gaps.
Finally, connecting your Google Ads account with HubSpot makes it easier for marketers to manage their campaigns without constantly switching between multiple platforms.
At GrowTal, we have seen clients blown away when our experts install the Google Ads app in HubSpot. Attributing becomes much easier to understand as you can slice the data and attribution types to find the exact data you want.
Connecting your Google Ads account with HubSpot is an excellent way for CMOs to maximize both platforms and get better results from their ad campaigns. It allows users access to a comprehensive suite of analytics tools that enable them to track campaign performance more effectively and make informed decisions based on data-driven insights – ultimately leading them toward tremendous success in digital marketing efforts.
If you are a hiring company looking for help rolling out your HubSpot CRM implementation and connecting your Google Ads account to HubSpot check out GrowTal’s Acceleration Package here.