Hiring a PPC expert can make or break your e-commerce growth. The right strategist won’t just fine-tune your ads—they’ll stretch your budget further and drive stronger returns, find untapped customer segments, and adjust in real time to what works.
But not all e-commerce PPC experts are built the same. Some rely on outdated playbooks, others don’t understand the unique demands of online retail. Worse, some are all talk and no performance.
You need someone who understands e-commerce inside and out, knows how to scale profitably, and has a track record to prove it. That’s why choosing the right PPC partner isn’t just important—it’s essential. To help you cut through the noise, we’ve compiled a list of top e-commerce PPC experts who actually deliver results.
1. GrowTal
At GrowTal, we help businesses grow faster by connecting them with top-tier e-commerce PPC experts who know how to turn ad spend into revenue. We don’t just recruit marketers—we match you with professionals who fit your exact goals, budget, and preferred channels. Whether you’re launching your first campaign or scaling a multi-platform strategy, we’re the partner that gets it right from day one. There are several reasons you should hire PPC experts and marketing freelancers from GrowTal.
Simple Process
Our process is simple, fast, and tailored. First, you tell us what you’re looking for—maybe it’s testing a new platform, ramping up your Facebook Ads, or filling a key performance role. Next, we learn the ins and outs of your business: what success looks like for you, what budget you’re working with, and where you want to go.
Once we’re aligned, we draw up a clear agreement that lays out exactly how the partnership works—no guesswork, no surprises. Then our team dives into our curated network of proven freelancers and pulls candidates that best match your needs. You make the call on who to bring onboard—or we’ll recommend the right pick for you.
In less than seven business days, you can have a vetted PPC expert working alongside you, ready to set up campaigns, optimize your funnel, and deliver real performance.
Our Pricing Are Tailored to Fit Your Needs
No matter your budget and the level of skills you need, our plans are created to meet your business needs.
Junior – From $30/hr
- Solid foundation in campaign setup, targeting, and ad creation.
- Writes compelling ad copy using keyword research.
- Capable of basic bid management and A/B testing to boost performance.
Mid-Level – From $60/hr
- Advanced skills in ad creation, bid strategy, and keyword targeting.
- Proficient in conversion tracking and KPI analysis.
- Effectively manages budgets for optimal ROI.
- Delivers clear reports with actionable insights.
Senior – From $90/hr
- Expert in all facets of paid media strategy and execution.
- Proven success running high-performance, ROI-focused campaigns.
- Uses advanced tools and attribution models for deep performance analysis.
- Produces in-depth, data-driven reports and recommendations.
Ready to find the right e-commerce PPC experts to grow your business? Contact GrowTal today to hire freelance marketing experts.
2. Alyssa Smeding
Alyssa Smeding brings solid experience in PPC, particularly for e-commerce businesses in paid social. Her background includes time at established agencies like Brand Networks and Wpromote, where she managed campaigns for a wide range of clients, spanning from financial services to online retail. Alyssa’s specialty lies in running paid campaigns across platforms like Facebook, Instagram, Pinterest, LinkedIn, Snapchat, TikTok, Twitter, and Reddit. She also has hands-on experience with SEM through paid Google channels.
While she is early in her career, she always ensures she pays attention to detail, and she displays a strong work ethic. Her ability to adapt across different platforms and industries makes her a versatile asset in multi-channel ecommerce advertising.
3. Caleb Quintana
With nearly a decade of hands-on experience in digital marketing, Caleb Quintana has helped firms, including e-commerce brands, with paid social, particularly Facebook and Instagram advertising. He’s worked extensively with small businesses, focusing on scalability and long-term success. That practical, growth-first mindset led him to start his agency, Empirical Theory, where he works at the intersection of data and strategy to help brands get traction fast.
Quintana’s strength is his adaptability. While his foundation is in Facebook and Instagram ads, he’s comfortable across multiple platforms, including Google Ads, Bing, Twitter, and emerging paid social channels. His background spans industries like consumer tech, e-commerce, events, and media, and he’s consistently focused on performance marketing.
4. Sean Winnett
Sean Winnett’s career includes time at Bodybuilding.com and Vacasa, where he managed multi-channel advertising strategies using platforms like Google Ads, Meta, LinkedIn, and TikTok. Sean’s work often centers on performance marketing and cross-channel integration. He focuses on ensuring each campaign is set up with a strong foundation before expanding budgets, prioritizing return on ad spend over aggressive scaling. His experience touches several industries, including e-commerce, hospitality, mobile applications, B2B tech, and restaurant marketing.
Now operating as a consultant while pursuing a master’s degree in Digital Audience Strategy, Sean provides strategic support to brands looking to improve lead generation, paid social performance, and SEM structure.
5. Alan Duvall
Alan Duvall has worked as the Interim CMO and Head of Growth. His work spans both paid search and paid social, with hands-on knowledge of Google, Bing, Facebook, Instagram, and Twitter ad platforms. Duvall has a track record working with B2B tech and e-commerce companies, focusing on performance-driven marketing strategies. His recent conversations with industry peers, including Bryan, suggest he’s actively exploring new tools and platforms. Alan often concentrates on SEM for Google and paid social campaigns, particularly for B2B audiences, emphasizing channel mix and budget performance over flashy creative. His approach tends to balance strategic oversight with tactical campaign execution.
6. Brooke Bourlet
With hands-on experience across several ecommerce categories, Brooke Bourlet is familiar with how different business models perform in search, especially when it comes to tailoring messaging and strategy for paid traffic. She manages campaign performance by digging into data, spotting where things can improve, and running structured tests to validate new tactics. Her approach relies on building user journeys in collaboration with product teams, research groups, and UX specialists to shape how customers interact with ads and landing pages to raise conversion rates.
Brooke Bourlet focuses on account-based and growth marketing, with a background in paid search across Google and Bing. Her work spans both B2B and B2C, with an emphasis on fashion apparel, ecommerce, and subscription-driven lead generation.
7. Michael D’Elicio
Michael D’Elicio has been doing digital marketing for more than 16 years, and he has focused heavily on paid search and e-commerce. His background includes managing PPC across Google and Bing, where he built and optimized performance-driven ad programs. Over the last seven years, he has taken on strategic roles, shifting from hands-on execution to leading broader digital initiatives.
His work centers on developing paid media strategies that support lead generation and direct sales, particularly for e-commerce brands. As part of his experience, he emphasizes clear goals, efficient ad spend, and measurable outcomes. While he has experience in industries like fashion and healthcare, his strongest contributions have been in helping online retailers scale through structured and data-informed PPC efforts.
8. Luke Bright
Luke Bright’s background includes a three-year stint at Google, where he worked as a Growth Strategist. During this time, he partnered with more than 100 companies across various sectors, helping them scale through paid search and shopping campaigns. Since moving into freelance work, Luke has continued to apply this expertise to a wide range of clients, offering services that include YouTube and Display ads, as well as broader strategy work. His client portfolio spans e-commerce, home and garden, beauty, and lead generation for local and brick-and-mortar businesses such as hairdressers and chiropractors. Luke’s background in both B2B and consumer tech, subscription models, and retail offers a comprehensive understanding of performance marketing across industries.
9. Hugo Angelmar
Hugo Angelmar brings experiences from both tech giants and fast-paced startups. He spent two years at Facebook overseeing all acquisition channels, such as Facebook ads, search engine marketing, organic efforts, email marketing, co-marketing, and direct mail. This role eventually evolved into work on customer segmentation and data warehousing, giving him a deeper understanding of audience targeting and infrastructure. His career spans both online and offline acquisition across various regions, including the US and Western Europe. Hugo has also held roles at LinkedIn and Fivestars, which was later acquired by SumUp, giving him exposure to the needs of smaller, high-growth companies. Hugo Angelmar has since been helping clients in the e-commerce sector run conversion-generating ads and boost sales.
10. Frances Kim
Frances Kim’s core strength lies in paid marketing across Google and Bing, with a strong analytical approach to performance measurement. She’s also handled broader campaign strategies that include content marketing, SEO (excluding technical SEO), and conversion rate optimization. Frances has supported startups, especially Seed to Series B, and is comfortable stepping into roles that demand both hands-on execution and strategic oversight.
In addition to managing in-house campaigns, she’s also led relationships with external agencies, consultants, and freelance teams, often serving as the point person between internal stakeholders and outside partners. Frances Kim has worked across industries like FinTech, HRTech, and retail e-commerce, often in fast-paced environments where results drive decision-making.
Choosing E-Commerce PPC Experts – Key Considerations
Now that you have the list of top 10 e-commerce PPC experts in the industry, let’s guide you on key considerations if you desire to select one that matches your business.
Ensure the Experts Specialized in Your Industry
One of the most valuable things you can do when selecting PPC experts is to find someone who knows your industry inside and out. It doesn’t necessarily have to be a specialist who works only with businesses like yours, but they should have enough relevant experience to understand what works—and what doesn’t.
Since you are in the e-commerce sector and want to reach more audiences with your target ads, you need to hire only PPC experts who have enough experience in e-commerce. They’ll already understand the typical pain points, client behavior, and how to position your services effectively in a competitive market.
Here’s why industry familiarity matters:
- They know your target audience and what messages will resonate.
- They have insight into which platforms convert best for your niche.
- They can benchmark your performance using relevant, sector-specific data.
- They stay ahead of trends and shifts in your market, adjusting your campaigns accordingly.
If you’ve been burned by one-size-fits-all strategies or marketing teams that don’t understand your space, it’s worth seeking out professionals with the right background. Platforms like GrowTal can help connect you with PPC experts who specialise in your field and deliver campaigns that actually move the needle.
Make Sure the Experts Develop a Customised Strategy for Your Business
The right PPC expert will take the time to understand your e-commerce business inside and out, long before any ads go live. Expect them to dive deep into your world, asking detailed questions and doing their homework. They should want to know how your store operates, who your ideal customers are, and what success looks like for you. That foundation allows them to create campaigns built around your specific goals, not recycled strategies.
To shape a tailored approach, the best PPC specialists will review:
- Your keywords – They’ll identify which search terms are most relevant to your products and how competitive the bidding landscape looks. This directly impacts your return on ad spend.
- Your industry – Competitive analysis is essential. Experts will track what others in your space are spending, where they’re running ads, and which platforms are generating the most traction.
- Your existing campaigns – If you’ve run PPC before, those past campaigns hold valuable data. A sharp expert will analyse what’s worked (and what hasn’t), then use those insights to fine-tune future strategies.
The Experts Must Create a PPC Campaign Backed with Data
Every decision in digital advertising should be grounded in solid data. When you’re looking to hire PPC experts for your e-commerce brand, the conversations you’ll be having will revolve around one thing: analytics. That means talking about reports, performance tracking, and the ability to read and act on real-time campaign metrics.
The true edge of PPC lies in its transparency. You can see exactly how many people viewed your ads, clicked, and eventually converted. That level of insight allows for smarter decisions, continual refinement, and better returns—something traditional methods simply can’t compete with.
Experienced PPC experts know how to turn this stream of data into action. They build strategies that are shaped by what the numbers say, not guesswork. The goal? Maximum ROAS (return on ad spend). And that comes from a data-first mindset.
When choosing the right PPC expert for your e-commerce store, ask the right questions:
- How do you track and measure performance?
- What analytics tools do you rely on?
- Will I be given direct access to my campaign data?
- How often can I expect updates and reports?
The more data your expert collects, the better they can tweak and refine your campaigns. Even if you’re not personally diving into dashboards, it’s important to know those insights are there—and that you can access them anytime you need.
The Experts Must Communicate with You!
To get real results from your campaign efforts, communication has to be on point. That is why you have to look for experts who communicate clearly, respond promptly, and stay professional throughout. You’re going to be exchanging ideas, giving feedback, adjusting plans, and troubleshooting along the way. That only works if your PPC partner is open, honest, and easy to talk to.
The point here is that you need someone who listens, explains things without the jargon, and makes sure you’re always in the loop. That kind of connection can make or break your campaign.
Conclusion
Choosing the right e-commerce PPC expert can be the difference between wasted ad spend and a serious return on investment. The ten pros we’ve highlighted bring deep experience, sharp strategies, and a track record of results. Whether you’re launching a new product or scaling an established store, having the right expert in your corner makes a measurable impact. But here’s the thing—finding top talent doesn’t have to be a grind. GrowTal connects businesses with vetted e-commerce PPC experts who know how to drive clicks that convert. No fluff, no guesswork—just proven professionals ready to grow your brand.
Ready to stop guessing and start scaling? Hire your next e-commerce PPC expert through GrowTal and watch your performance take off. Hire an expert.
