Finding the right freelance social media marketing experts is harder than it looks. There are thousands of profiles out there with some promising the world and others offering cut-rate services that fall flat. Businesses waste time, money, and momentum chasing the wrong fit. Maybe you’ve hired someone who didn’t understand your brand voice, delivered generic content, or simply didn’t show up when it mattered. That kind of hit-or-miss approach hurts growth.
What companies really need is a freelance social media marketing expert who knows how to build a strategy, create scroll-stopping content, and actually drive results—someone who gets your goals and knows how to move fast without sacrificing quality. The problem isn’t a lack of talent—it’s knowing who to trust.
That’s exactly why we created this list. Here are ten proven freelance social media marketing consultants you can hire with confidence—each one vetted for skill, reliability, and real-world impact.
1. GrowTal
GrowTal is the right place to find unlimited social media advertisers for hire. Whether you need to build brand awareness, engage your audience, or drive conversions, we’ve got experienced social media growth specialists who know how to make it happen. We work across major platforms, including Facebook, Instagram, LinkedIn, and Twitter and understand how to turn followers into customers and content into results.
We’re a great fit for companies that aren’t quite ready to hire in-house, haven’t found the right people on their own, or are still figuring out how digital marketing fits into their growth strategy. We take that uncertainty off your plate by connecting you with freelancers who’ve been thoroughly vetted and come with real-world experience.
Our team knows what to look for because we’ve worked in the digital marketing industry ourselves. We ask the right questions, we evaluate talent with a sharp eye, and we don’t cut corners when it comes to quality. Every freelancer we bring on goes through an extensive vetting process. We only send clients top-tier remote marketing experts, people who can hit the ground running.
Another key advantage is that our freelancers get agency-level access to tools and support. On Facebook, for example, our Facebook marketers can tap into direct platform support, which means they can move faster and solve problems more efficiently.
We also offer flexible pricing tiers.
- Junior freelancers ($30/hr): They will help with content creation, community management, and basic reporting.
- Mid-level experts ($60/hr): They will manage multiple platforms, run influencer campaigns, and provide deeper analytics.
- Senior consultants ($90/hr): They will develop long-term strategy, monitor brand reputation, and lead comprehensive, data-driven campaigns.
If you want freelance social media consultants who can supercharge your business, we’re ready to help. Talk to an expert.
2. Evan Broome
Evan Broome brings experience across a wide range of paid social platforms, including Facebook, Instagram, Twitter, Snapchat, LinkedIn, Reddit, TikTok, and even some work with Pinterest. His background includes work in finance, education, cookware, B2B, and e-commerce industries that each require a different approach to targeting and creativity. He’s handled campaigns for mobile apps, consumer tech, and media, as well as more niche verticals. His previous collaborations with other experts make him competent at what he does. Now, he’s positioned as one of the go-to resources for brands that need someone who can manage multi-platform strategy and execution without being locked into a single vertical or channel.
3. Michelle Dixon Green
With a background that spans over 14 years in marketing and public relations, Michelle Dixon Green has developed a reputation for driving content-focused strategies across B2B industries. She’s worked in both interim and senior leadership roles, including CMO and Head of Growth, where she managed a range of initiatives from email to social media campaigns. Much of her experience centers around content marketing and organic social media, steering clear of paid-first approaches and instead building engagement through consistent, multi-channel storytelling. Her work often touches on SEO, creative and website design, and growth marketing, particularly in sectors like travel, events, and media.
4. Grant Smith
Grant Smith brings together creative strategy, marketing analytics, and social media management in his current work with major clients like Intel and Microsoft. His focus is on executive communications and digital strategy, where he handles everything from content planning to optimizing performance across platforms. Grant works primarily in B2B and consumer tech, e-commerce, media, subscriptions, and events in industries where messaging has to be sharp and measurable. He is based in the U.S., where he has helped many brands grow on social media. Clients rely on him to shape digital narratives, structure campaigns, and manage ongoing social media programs with a focus on real engagement.
5. Chad Bertrand
Chad Bertrand’s portfolio spans mobile applications, B2B and consumer tech, subscription-based models, e-commerce, and large-scale media and event campaigns. He often works closely with celebrities and athletes, especially from the brand’s perspective, managing content and messaging across channels. Today, his work centers around branding and social media management, helping organizations translate identity into strategy and execution.
During his time as Head of Social Media Marketing at Snapchat, Chad gained firsthand exposure to how top-tier platforms drive user interaction and what that means for brand campaigns. He has also led initiatives with companies like Nike, Beats, Sprite, and Twitter, developing influencer partnerships and guiding the social presence of high-visibility products and people.
6. Ricardo Dixon
Ricardo Dixon’s background includes building digital campaigns that have grown audiences to over 350,000 followers across different platforms. He’s worked hands-on with tools like HubSpot, Facebook Ads Manager, and Google’s suite to guide strategies grounded in data. His approach centers on aligning content with audience behavior and adjusting in real-time to stay relevant.
His mindset is shaped by constant learning, always watching how platforms and audiences change. That flexibility helps him navigate updates in algorithms, user expectations, and content formats. He’s also comfortable running full-scale campaigns from strategy to execution, working closely with teams to ensure messaging stays consistent and performs across different channels.
7. Brayden Martin
Having transitioned from agency work to an in-house role on the brand side, Brayden Martin gathered a wide range of experience that spans both execution and high-level strategy. His familiarity with various platforms, including META, TikTok, Google, Bing, YouTube, Pinterest, Twitch, and different DSPs, adds depth to his approach. He’s been involved in roles that go beyond day-to-day campaign management, contributing to broader growth strategies and sometimes stepping into interim CMO or Head of Growth positions. Currently based in American Fork, his experience reflects the value of his combined tactical and strategic capabilities. His work often involves navigating brand development challenges while optimizing performance across diverse channels.
8. Susan Mees
Susan Mees has spent more than 15 years in digital marketing, with work spanning paid social advertising on platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn. She’s managed social media strategies from the planning stage through execution, applying a hands-on approach to daily operations and campaign optimization. With experience that includes both B2B and consumer-facing brands, she has worked in industries ranging from healthcare and wellness to solar energy, e-commerce, and environmental sectors. While Susan led strategic initiatives, she also has a practical background in testing and refining live campaigns. Her ability to adapt across different verticals, whether in subscription services, B2B tech, or consumer products, makes her a versatile contributor in the marketing space.
9. Charis Solomon
Charis Solomon’s background includes direct oversight of $22 million in paid social ad spend over 14 months. During that time, she managed to scale campaigns while improving cost efficiency, lowering CPA by 17% year over year. Charis also supports branding initiatives, from market research to the creation of brand voice documentation with practical, clear guidelines. While most of her experience is centered on major social platforms, she has some familiarity with others like Reddit and LinkedIn. Her focus tends to be on B2B and B2C brands in tech, e-commerce, and subscription models. She helps clients assess how to structure and optimize their marketing funnels across platforms like Facebook, Instagram, and Twitter, particularly when budgets are too limited for extensive A/B testing.
10. Jenna Guarneri
With a background in public relations and social media management, Jenna Guarneri worked closely with startups and small business owners to craft communication strategies that get noticed. Her work has brought her to national platforms like Good Morning America, where she’s spoken about the challenges and opportunities that come with building a public presence from the ground up.
She’s also the author of You Need PR, a best-selling guide published by Inc. magazine’s imprint. The book lays out practical steps for early-stage companies and solo entrepreneurs to shape their brand identity, develop a coherent narrative, and approach media outreach with structure and intention.
Key Considerations When Hiring a Social Media Marketing Expert
It is one thing to have a list of the best social media experts, and another to know what to look for if you truly want to hire the right expert. In this section, we will guide you on what to consider when hiring a social media marketer.
The Expert Should Be Able to Come Up with a Detailed Marketing Strategy
A strong social media marketer doesn’t just post content; they build and execute a clear, strategic plan. When hiring, look for someone who understands the bigger picture and can design a detailed marketing strategy tailored to your brand’s goals and audience.
The right person will help you plan when and how often to post, daily, weekly, or monthly, and stick to that schedule consistently, without needing your constant oversight. This includes identifying the best times to post based on platform analytics, setting goals for engagement and reach, and mapping content themes or campaigns across periods.
Ask candidates to walk you through strategies they’ve implemented in the past. What worked? What didn’t? A qualified social media manager should be able to back up their approach with real results, such as growth in followers, improved engagement rates, or successful campaign outcomes. They should also be comfortable adjusting the strategy as data comes in.
Ensure the Expert Has Social Media Management Skills
When hiring a social media marketer, the ideal candidate must bring a blend of creativity, strategy, and attention to detail.
| Skill Area | What to Look For |
| Written Communication Skills | Strong writing is essential because social media runs on content, and your hire must know how to:
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| Critical Thinking Abilities | Crisis moments will come. That is why you should look for someone who can:
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| Attention to Detail | The small things, such as grammar, punctuation, image sizing, and hashtags, matter. Your candidate should:
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| Digital Marketing Knowledge | Social media is part of the broader digital ecosystem. A good hire will:
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They Should Match the Brand’s Voice — Not Just Write Posts
One of the most important things a social media marketing expert should bring to the table is the ability to speak in the brand’s voice. That means their content needs to feel like a seamless extension of your business, not like someone else is taking over the mic.
The expert should understand how to write in a way that reflects your brand’s tone, whether it’s professional and polished, bold and edgy, or warm and conversational. If this tone isn’t consistent across channels, it creates friction.
This gets even more important if the marketer is juggling multiple clients. The best marketers use voice strategically and align it with their target audience, tailoring messages that resonate and build trust. They know how to create posts that sound like you, not like a generic account trying to go viral.
When hiring, ask to see past work across different brands. Look for adaptability. Pay attention to whether each account sounds like it belongs to a unique business. If every brand sounds the same, that’s a red flag.
Consider Reporting and Tracking Skills
When hiring a social media marketer, one of the most important things to look for is their ability to measure and report on performance. You need someone who can prove that their work is driving results, not just creating content and hoping for the best.
Every major platform comes with built-in analytics. Facebook has Insights. Twitter has Twitter Analytics. Instagram and Pinterest require business accounts to access data. These tools provide the basics, but they’re only useful in the hands of someone who knows what to do with them.
At minimum, the social media marketing expert should track and report on:
- Engagement: Likes, shares, comments, and saves. This shows how people are interacting with your content.
- Impressions and Reach: How many people are seeing your content, and how often?
- Voice and Sentiment: Are the conversations around your brand positive, negative, or neutral?
- ROI: Website traffic, referrals, conversions—anything that proves business impact.
- Customer Service Metrics: Response times and resolution rates, especially if your social channels are used for support.
These core metrics help you stay on top of your brand’s presence and performance.
Conclusion
The 10 social media marketing experts we’ve highlighted bring a mix of strategy, creativity, and results-driven thinking, which are exactly what your business needs in order to stay active online. But knowing who’s out there is just the start. Hiring the right person means understanding what to look for: reporting skills, platform fluency, audience insight, and a track record of ROI. Whether you’re building a brand from scratch or scaling an existing one, the right expert will help you connect with the right audience and drive meaningful growth.
Ready to take the guesswork out of hiring? Explore top-tier social media talent at GrowTal.
