How to Build and Implement a Winning Covid-19 Holiday Marketing Strategy

The holiday shopping season is nearly upon us. It’s that time of year when every article you read for the next few weeks will give you the same advice offered every year: You. Need. To. Plan. Ahead.  But this year isn’t like previous years.  This year we’re facing challenges that most businesses and consumers have […]

What is a Marketing Generalist?

If you’re thinking about testing a new channel or building out a marketing team, but you’re unsure where to start, you might want to consider hiring a marketing generalist to set you on the right path.  This article will help you understand what a marketing generalist is, what kind of work they do, who they […]

Hiring and Managing Marketing Freelancers: A Blueprint for Successful Partnerships

The COVID-19 crisis has brought new challenges to businesses and professionals around the world. Businesses have been forced to tighten budgets, layoff full-time employees, and hunker down until the situation looks brighter again. Former employees and team members have had to deal with the stresses of sudden job and income loss, hiring freezes, and a […]

Freelance Marketing: Everything You Need to Know to Get Hired

In 2020, the world changed in ways that most people could have never imagined. The COVID-19 crisis has put stress on entire communities across the U.S. and the world, impacted the health of millions of people, and forced businesses and working professionals into tough situations that few expected or were prepared for.   But, in every […]