Los Angeles hosts more than 250 000 businesses, all competing for mind-share in the world’s third-largest media market. To break through the noise, you need agile, results-driven freelance marketing in Los Angeles—specialists who know the local landscape and can accelerate growth on demand.
Why LA Companies Are Turning to Freelance Talent
Guru lists more than 2,185 marketing freelancers advertising their services in LA, who are ready to plug into your next campaign today.
By tapping freelance marketing in Los Angeles, brands gain instant access to talent versed in entertainment PR, multilingual social strategy, and neighborhood-level influencer activations—minus full-time overhead.
Remote workflows mean onboarding is nearly frictionless, so startups can surge resources for a product launch, then scale back once KPIs are met. The payoff: lower fixed costs, faster speed-to-market, and strategies rooted in LA’s trend-incubating culture.
Our Selection Methodology
To keep this list trustworthy and useful, we relied on verifiable, publicly available data rather than any single hiring platform. Here’s exactly how each freelance marketing professional earned a spot:
1. Public Track Record & Reviews
- Minimum of 10 client reviews across marketplaces (GrowTal, Upwork, Guru, Clutch, LinkedIn, etc.) with an average rating of 4.7 or higher.
2. Documented Performance Evidence
- Published case studies, testimonial screenshots, or third-party analytics showing at least a 2× uplift in the stated success metric (lead volume, ROAS, organic traffic, or brand reach). When precise ROI figures weren’t disclosed, we looked for credible qualitative results—e.g., award wins or media coverage.
3. Los Angeles Market Experience
- Portfolio must include two or more projects targeting LA audiences or industries—proof the freelancer understands local demographics, regulations, and cultural nuances.
4. Specialization & Professional Credentials
- Relevant certifications (Google Analytics 4, HubSpot, Meta Blueprint, TikTok Ads Academy, PMP, etc.) plus a clear focus area—SEO, content, paid social, influencer marketing, and so on.
5. Editorial Assessment
- Our editors conducted a structured review of each candidate’s website, thought-leadership content, and communication responsiveness, scoring them for strategy, creativity, and transparency.
Best Freelance Marketers in Los Angeles by Industry
How this list works: Each pick is Los Angeles–based, independently verified via public Upwork or professional profiles. We include:
(1) A quick Snapshot so you can gauge fees at a glance
(2) Core strengths distilled from case studies/ratings
(3) Ideal for so you immediately know whether they fit your brief
Tech & SaaS: Aimee Su – Product Designer & UX/UI Specialist (GrowTal Featured)
Snapshot: Product designer who completed 525 hours of Flatiron School product-design training and now builds user-centred digital experiences, showcasing detailed case studies—such as a smart-composting mobile app—on her portfolio.
Core strengths:
- Conducts end-to-end user research (surveys, interviews, SWOT, card-sorting) to turn insights into feature roadmaps.
- Crafts low-, mid- and high-fidelity wireframes and interactive Figma prototypes that accelerate developer hand-off.
- Builds reusable design systems and component libraries to ensure brand and UI consistency across SaaS products.
Ideal for: Early-stage SaaS or green-tech start-ups that need research-driven UX/UI and rapid prototyping from a professional who can translate complex ideas into intuitive product experiences.
eCommerce & DTC: Jonathan Levine – Founder & Fractional CMO, Emulsion Group (GrowTal Featured)
Snapshot: A brand-strategy veteran with 20+ years’ growth-marketing experience, Jonathan leads Emulsion Group, an active California marketing consultancy that’s been named a top email-marketing agency in L.A. by Mayple.
Core strengths:
- Crafts “story + strategy + scale” frameworks that align brand narrative with channel execution for high-growth DTC labels.
- Designs full-funnel growth programs (email, paid social, Google Ads) credited with accelerating sales for apparel, CPG, food-and-bev, and wellness startups.
- Provides fractional-CMO leadership and turnaround playbooks—taking concepts from ideation to launch and revitalising legacy brands with cross-functional networks.
Ideal for: Early-stage or scaling eCommerce brands that need senior-level, conversion-driven freelance marketing expertise without the cost of a full-time C-suite hire.
Entertainment & Media: Ron Roberts – Cultural Strategist & Gen Z Creator-Economy Advisor (GrowTal Featured)
Snapshot: Roberts became the youngest board member of Union Rescue Mission while still in seventh grade, later earning a Scooter Braun Youth-Activism Fellowship and commendations from the U.S. Congress, Senate and City of Los Angeles. Today he advises leaders at Curia Regis International on “innovation strategy, internet economies and cultural enterprise.”
Core strengths:
- Designs creator-led campaigns that translate cultural trends into high-engagement brand stories.
- Advises senior leadership on audience-growth, monetization strategy and scalable content engines for internet-native companies.
- Leverages public-speaking credentials (Google, Nike, Lockheed Martin keynotes) to align messaging with Gen Z values and social-impact goals.
- Integrates mental-health advocacy and social-impact frameworks—certified via HBO × Kindred—to ensure campaigns resonate authentically across diverse communities.
Ideal for: Entertainment studios, creator platforms and purpose-driven brands seeking marketing that couples Gen Z cultural fluency with mission-aligned growth.
Health & Wellness: Logan Hitchcock – Registered Dietitian & Nutrition-Marketing Consultant
Snapshot: An MPH-qualified registered dietitian (USC B.S. Biology, UCLA MPH) whose portfolio highlights corporate-wellness program design, menu and product development, and nutrition copywriting for CPG brands and restaurants.
Core strengths:
- Menu R&D and ingredient sourcing that align with intuitive-eating principles
- FDA-compliant nutrition-label and claims review for emerging CPG products
- Corporate-wellness programming—workshops, vendor partnerships, and employee-health content
- Evidence-based blog, email, and social copy that educates and converts health-conscious audiences
Ideal for: DTC supplement startups, fitness apps, or boutique gym chains seeking science-backed storytelling and compliant messaging from a freelance marketing in Los Angeles specialist who speaks both nutrition and brand growth.
Food & Beverage / Hospitality: Lidija Davidson – Global Restaurant Marketing Consultant & Founder, Sift, Cipher & Bloom
Snapshot: Former Taco Bell Director of Marketing who spearheaded the nationwide Pacific Shrimp Taco launch, Lidija later founded boutique consultancy Sift, Cipher & Bloom; she has been profiled by industry podcasts on brand reinvention and was nominated for the Orange County Business Journal’s Women in Business Award.
Core strengths:
- Menu innovation and positioning rooted in consumer and competitive insights
- Brand storytelling that elevates quality perceptions and drives guest engagement
- Integrated paid, social, and in-store campaigns that spark measurable traffic lifts
- Data-driven optimisation of off-premise, loyalty, and digital-ordering channels
Ideal for: Multi-location restaurants or fast-casual concepts seeking a strategic refresh or new-item rollout powered by proven freelance marketing expertise.
Real Estate & PropTech: Niall Weintraub – Founder & Fractional CMO, Unlocked Media (GrowTal Featured)
Snapshot: 15+ years in leadership roles—five years heading Emerging Brands at Match.com and later Vice-President of Marketing at RealtyMogul—now runs Unlocked Media, a consultancy that builds data-driven growth programs for online marketplaces and real-estate platforms.
Core strengths:
- Crafts full-funnel acquisition, CRM, and business-intelligence frameworks that scale investor-marketplaces such as Roofstock, PeerStreet, CREXi, and EQUITYMULTIPLE.
- Leads cross-channel digital marketing—SEM, paid social, email, and CRO—for B2C and B2B property-tech brands.
- Provides fractional-CMO guidance, aligning sales strategy and automation to accelerate deal flow and revenue.
- Specialises in marketplace go-to-market execution, leveraging deep real-estate and fintech domain knowledge gained at RealtyMogul.
Ideal for: PropTech startups, crowdfunding platforms, and boutique CRE firms seeking a senior partner who merges marketplace growth mechanics with real estate domain expertise.
Non-Profit & Social Impact: Cambria Findley-Grubb – Digital Marketing Manager & Social-Impact Strategist
Snapshot: Cambria leads digital campaigns for Civic Health Project and Listen First Project, co-founded the boutique agency Beer Cat Consulting, and has previously driven engagement programs for the American Red Cross and UNICEF USA.
Core strengths:
- Builds social-listening dashboards that surface real-time sentiment and inform message pivots for mission-driven orgs
- Designs GA4-backed KPI frameworks to keep grant-funded projects compliant and measurable
- Crafts culturally competent content that has lifted campaign engagement by 30%+ for statewide public-service initiatives
- Facilitates cross-sector partnerships, leveraging Fulbright-honed research skills to connect nonprofits with civic and corporate allies
Ideal for: Foundations or advocacy groups seeking equity-minded freelance marketing in Los Angeles that turns data into inclusive, conversion-ready storytelling.
Professional Services (Legal / Finance): David Ackert – Founder & CEO, PipelinePlus
Snapshot: David has spent more than two decades designing revenue-acceleration programs for hundreds of Am Law firms and Big Four consultancies. His PipelinePlus software suite has earned multiple Legal Marketing Association “Your Honor” awards and was spotlighted by the National Law Journal as a “Technology on the Rise.”
Core strengths:
- Builds data-driven growth playbooks that turn rain-averse attorneys into consistent business developers
- Implements CRM-light pipeline software proven to lift active-matter revenue by double digits
- Delivers thought-leadership coaching and ghost-authorship that positions partners as industry authorities
- Creates workshop-style BD training adopted by global law and accounting networks
Ideal for: Midsize and boutique law firms—or finance and accounting practices—that need a measurable, culture-friendly approach to client origination.
Beauty & Personal Care: Romea Mirzani – Founder & Fractional C-Suite Growth Advisor, 93INGENUITY (GrowTal Featured)
Snapshot: Romea leads 93INGENUITY—an innovation lab that specialises in scaling DTC beauty, fashion, and subscription brands. Her recent repositioning of a subscription skincare line cut customer-acquisition cost by 32% and lifted new-customer volume 47% in nine weeks.
Core strengths:
- Orchestrates omnichannel growth playbooks that connect paid social, TikTok Shop/Amazon, and brick-and-mortar retail for full-funnel scale.
- Runs a proprietary “Analytics Lab,” executing rapid-fire CRO experiments that unlock higher LTV while protecting brand equity.
- Leverages deep category expertise from leadership roles at TechStyle/Fabletics and Guthy-Renker to craft offer architecture and messaging that resonate with beauty & lifestyle consumers.
- Provides fractional CMO/CRO guidance, aligning creative, media, and retention teams so fast-growing labels hit revenue targets without full-time C-suite costs.
Ideal for: Indie beauty, wellness, and lifestyle DTC brands that want a senior freelance marketer capable of turning trend-driven stories into data-verified, profit-positive scale.
B2B Manufacturing & Industrial: Jennifer Beever – Founder & Fractional CMO, New Incite
Snapshot: Jennifer founded New Incite in 1997 and has since guided manufacturers and industrial technology firms to wins such as a $1 million new-product launch, a 10× ROI ad campaign, and a $2 million sale sparked by rapid go-to-market execution. Her client roster spans IBM, Oracle, Nissin Foods, and Caltech spin-outs.
Core strengths:
- Translates complex technical specs into buyer-friendly positioning and investor-ready narratives
- Designs full-funnel demand-gen programs—SEO, content, and sales enablement—that consistently generate net-new leads within the first month
- Builds data-driven go-to-market roadmaps for product launches, channel expansion, and global growth
- Coaches in-house teams on metrics, dashboards, and process so marketing and sales stay aligned
Ideal for: OEMs, contract manufacturers, or industrial SaaS platforms that need an authoritative, results-oriented professional with a proven record of turning technical value props into measurable revenue.
Budget Benchmarks & Expected ROI in LA
On Upwork, marketing directors command a median $60–$120 per hour—a handy proxy for senior-level freelance costs in Los Angeles. By contrast, GrowTal quotes fixed-scope or flexible hourly engagements up-front, with “no hidden fees” and the ability to scale part- or full-time, giving you immediate cost clarity before work begins.
Quick, LA-sized project snapshots
Micro-influencer campaign
- Typical outlay: $25–$125 per TikTok post (creators with 10k–100k followers).
- Typical payback: Recent Shopify research pegs average influencer marketing returns at ≈ 3.45× ROAS.
Local SEO revamp
- Typical outlay: $500–$2,000 per month for small-business packages; BrightLocal’s industry survey shows many agencies average $1,779 / month.
- Typical payback: A 2025 playbook review found 40% of local SEO campaigns deliver ≥ 500% ROI.
Paid-media burst (Google Ads)
- Typical outlay: The 2025 WordStream benchmark places the average cost-per-lead at ≈ $70.11.
- Typical payback: Varos performance dashboards report a median Google Ads ROAS of 3.3× for eCommerce brands this year.
Use these ballpark figures to decide whether an hourly marketplace hire or GrowTal’s transparent, scope-based model best fits your launch window and growth targets.
Freelance vs. In-House vs. Agency: What’s Right for You?
Use these side-by-side factors to choose the engagement model that aligns with your timeline, budget, and depth-of-expertise needs.
| Freelance | In-House | Agency | |
| Speed to start | Clients on Upwork typically find and contract talent in ≈ 3 days—ideal for time-sensitive pushes. | Filling a mid-senior marketing seat in L.A. averages 60–75 days, factoring job ads, interviews, and notice periods. | 59% of firms report that new-client onboarding takes 3 weeks or longer, delaying campaign kickoff. |
| Cost flexibility | Senior marketers list a $60–$120/hr median band on Upwork—pay only for scoped hours. | A Los Angeles marketing manager’s average salary is ≈ $ 96k per year before benefits and taxes. | Most retainers land between $1k–$3.5k per month, with minimums that can lock budgets for 6–12 months. |
| Expertise depth | Access laser-focused specialists (see GrowTal’s guide to the Pros and Cons of Hiring a Freelancer) for niche skills on demand. | Gains institutional knowledge and brand immersion but may lack channel diversity without added hires. | Brings cross-functional teams and industry benchmarks, yet attention is split across multiple clients. |
How to Hire a Freelance Marketing Expert Through GrowTal
GrowTal streamlines talent search into four fast, white-glove steps:
- Post your goals in a two-minute online questionnaire—capture channels, budget, and KPIs right up front.
- Take a 15-minute discovery call (GrowTal schedules a 15–30 min chat) to refine scope and culture fit.
- Review 2–4 hand-picked candidates sourced from GrowTal’s rigorously vetted network and matched precisely to your brief.
- Approve your favourite and launch ASAP—contracts, onboarding, and a risk-free trial are handled for you, so work can start immediately.
GrowTal layers this speed with transparent, no-surprise pricing and ongoing account support, so every dollar flows to expert execution, not platform fees.
Ready to accelerate? Hire a freelance marketing expert and put pre-vetted LA talent to work today.
FAQ
How much should a marketing freelancer charge?
Rates span a wide band on Upwork: digital marketers typically list $15 – $45/hr, marketing managers fall between $24 – $60/hr, and marketing directors—the most senior stratum—cluster around $60 – $120/hr. Expect specialists with rare skills or proven ROI to sit toward the higher end.
How much does freelance marketing pay?
Glassdoor’s 2025 data pegs the average U.S. freelance-marketing income at around $92,600 per year (about $45/hr), although earnings rise or fall with niche, experience, and client mix.
How much does product marketing pay in Los Angeles?
According to PayScale, the average Product Marketing Manager in L.A. earns approximately $101,300 annually, with a common range of $77k – $147k as of April 2025.
How do I find a marketing freelancer?
Start with purpose-built platforms: GrowTal matches you to pre-vetted experts via a two-minute brief and risk-free trial, while open marketplaces like Upwork let you browse thousands of rated profiles and post jobs publicly in minutes. Define goals, shortlist by verified reviews and portfolio wins, then run a quick screening call to confirm fit before you sign.
