Should Employers Include Freelancers in Culture-Building Efforts?

New survey data compiled in an August 2022 McKinsey report shows how much freelance and independent work has grown in the U.S. over the past few years.  According to the American Opportunity Survey, “a remarkable 36 percent of employed respondents—equivalent to 58 million Americans when extrapolated from the representative sample—identify as independent workers.” That’s up […]

Why Remote Workers Are Launching Their Own Freelance Companies 

The pandemic brought about a slurry of changes to the way we work. The most notable is the switch from in-office to remote work.  Employees grew accustomed to Zoom meetings from their home offices and a daily commute of only a few steps. What many businesses thought of as temporary soon became a new way […]

Why Hybrid Marketing Teams Are Better for Everyone

In November 2021, a record 4.5 million people participated in the Great Resignation and quit their jobs. Experts can debate all day about what’s driving this trend, but a big part of it has to do with evolving feelings about work. More than ever before, people are leaving full-time jobs in favor of gig work […]