Hiring a full-time CMO does not always make sense, especially for growing consumer service brands that need strategy without the overhead. Whether you’re launching a new product, struggling with brand clarity, or scaling your digital channels, a fractional CMO can bring the experience and perspective you need, fast. But where will you find the right ones? This list covers the top 10 agencies providing fractional CMOs for consumer services. Each brings a proven track record, industry insight, and the strategic edge to help your business grow smarter.
1. GrowTal
At GrowTal, we understand what it takes to lead successful marketing efforts because we’ve done it ourselves. Built by a team of former Facebook insiders and experienced marketers, we bring real-world insight to every business and boost brands with interim CMOs. We’ve been in the trenches, navigating the complexity of digital strategy, growth planning, and brand positioning, so we know how critical the right leadership is, especially when you’re not ready for a full-time hire.
That’s where our temporary CMOs come in.
We connect you with seasoned marketing leaders who can immediately step in and bring clarity to your vision. Whether you need help refining your go-to-market approach, launching new campaigns, or figuring out where to invest your next dollar, our experts are here to guide you. These aren’t generic consultants, they’re top-tier professionals who’ve worked with high-growth teams and know how to move the needle.
Finding the right fit shouldn’t feel like guesswork. We take care of vetting every expert through a detailed evaluation process. From strategic thinkers to execution-focused leaders, we ensure you’re matched with someone who understands your goals and speaks your language. Our CMO professionals bring both the mindset and the muscle to help you scale, without the overhead of a full-time hire.
Why Companies Partner with GrowTal
- We’re a smart choice for teams who aren’t ready to commit to a full-time CMO, have struggled to hire the right leadership, or need expert guidance before making big marketing investments.
- Our recruiting process is personal and informed. This is because we know the right questions to ask because we’ve worked in these roles ourselves. Every freelancer in our network is carefully vetted for both skill and strategic thinking, so you only meet talent we have verified ourselves.
- Our experts get access to premium tools and direct platform support, including agency-level resources with platforms like Facebook. That means they can work faster, resolve issues quickly, and operate at a level usually reserved for full-service agencies.
Need help from a proven marketing leader? Let’s match you with a freelance CMO who can drive results. Talk to us today.
- Headquarters: California, USA
- Year Founded:
- Email Address: team@growtal.com
- Website: https://www.growtal.com/
- Address: 444 S. Flower St., 13th Floor, Los Angeles, CA 90071, United States
- Specialisation: SEO Consultant, Content Marketer, Email Marketer, Search Engine Marketer, Paid Channel Marketer, Brand Consultant, UX Designer, Interim CMOs, Google Ads Specialist, Facebook Marketer, Organic Social Media Marketer, Full Stack Marketer
2. Ninja Promo
Ninja Promo operates as a full-service marketing agency with a focus on delivering flexible, subscription-based marketing solutions. Rather than offering standalone services, it provides access to a complete marketing department for a fixed monthly fee. This model includes over 100 specialists, covering more than 30 marketing services that can be tailored to meet business-specific needs and budgets.
Ninja Promo has a fractional CMO service that allows clients to work with senior-level marketing leadership without hiring in-house. This setup helps firms reduce overhead and time-to-hire. The structure suits growing companies looking for both strategic and executional support across multiple channels.
- Headquarters: London, UK
- Year Founded: 2017
- Email Address: hello@ninjapromo.io
- Website: https://ninjapromo.io/
- Address: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, GB
- Specialisation: Social Media Marketing, Paid Social, Paid Media, SEO, Influencer Marketing, PR Outreach
3. NoGood
NoGood helped pioneer the fractional CMO model and continues to lead in how modern marketing leadership is delivered. Its approach is built for growth-stage companies and scaleups that need more than just execution without the cost or commitment of a full-time CMO. With roots in both venture and high-growth startups, they’ve advised some of the most recognizable category leaders.
The agency’s team integrates directly into existing squads, offering senior-level marketing guidance backed by insights from managing over $100M in spend. Unlike traditional agencies, NoGood doesn’t stop at strategy. Its CMOs take ownership, collaborate closely with internal teams, and are deeply involved in day-to-day execution to drive results.
- Headquarters: New York, USA
- Year Founded: 2016
- Email Address: N/A
- Website: https://nogood.io/
- Address: 524 Broadway, New York, New York 10013, US
- Specialisation: Fractional CMO, Go-To-Market Strategy, Search Engine Optimization, Product Led Growth, Channel Strategy, Growth Marketing Audit, Martech Advisory, Generative AI Transformation
4. Digital Authority Partners
Digital Authority Partners assists with performance-focused digital marketing, supporting clients across various industries with strategy execution that aligns with measurable goals. Its team includes experienced marketers who develop and implement campaigns grounded in analytics and market research.
The firm’s capabilities cover go-to-market strategy development, SEO, paid media management, and content marketing with an emphasis on long-term impact. Digital Authority Partners are known for prioritizing execution speed without sacrificing quality, often completing projects ahead of deadlines and within scope. Recognition in industry rankings, including Inc. 5000 and awards from Clutch and WebAwards, reflects the consistent outcomes of their work rather than promotional positioning.
- Headquarters: Illinois, USA
- Year Founded: 2016
- Email Address: hello@digitalauthority.me
- Website: https://www.digitalauthority.me/
- Address: 420 West Huron, 1st Floor, Chicago, IL 60654
- Specialisation: Branding Strategy, PPC Management, Digital Marketing Strategy, Fractional CMO, Analytical Skills, Email Marketing Services
5. Able & Howe
Able & Howe utilizes a sprint-based model, ensuring all team members understand clear objectives. Each experienced team member contributes to Able & Howe’s marketing leadership. They not only develop strategies but also implement systems for performance tracking, accountability, and data-driven decision-making.
Their model starts by filling leadership, strategic, and executional gaps, often with a Fractional CMO or Marketing Director. Subsequently, they foster internal capabilities, gradually transferring marketing ownership back to the client.
- Headquarters: Vancouver, Canada
- Year Founded: 2019
- Email Address: N/A
- Website: https://ableandhowe.com/
- Address: 410 – 890 West Pender Street, Vancouver, BC, British Columbia V6C 1J9, CA
- Specialisation: Fractional CMO Service, Fractional Marketing Director Service, Marketing
6. Marketri
Marketri employs a fractional marketing model, spearheaded by an experienced Fractional CMO. This methodology begins with the formulation of a strategic marketing roadmap, outlining direction and priorities derived from data, business objectives, and market positioning. Subsequent to strategy definition, execution commences, with the CMO overseeing both internal and external resources to implement the plan.
A central characteristic of Marketri’s model is the close collaborative effort between the CMO and a dedicated team of tactical marketers and in-house personnel. This integrated framework fosters robust coordination, minimizes inefficiencies, and ensures the continuous implementation, measurement, and refinement of the strategy, moving beyond its theoretical inception.
- Headquarters: Pennsylvania, USA
- Year Founded: 2004
- Email Address: dandrews@marketri.com
- Website: https://marketri.com/
- Address: 1700 Market StreetSuite 1005, Philadelphia, PA 19103
- Specialisation: Fractional CMO, Fractional CGO, Business Consulting Services
7. CMO’vate
CMO’vate fractional CMO model covers both strategy and execution across marketing and fundraising for early-stage B2B tech companies. Rather than limiting their involvement to high-level plans, they embed directly with internal teams. This includes taking on day-to-day roles like running standups and managing workflows, all without the cost or delay of full-time hires.
The agency scope spans messaging development, ideal customer profile (ICP) research, cold outbound, paid campaigns, conversion rate optimization, and even investor-facing work such as pitch decks and data-room prep. Unlike firms that exit after initial planning, CMO’vate stays involved throughout execution, aligning every step with growth and fundraising targets.
- Headquarters: Tel Aviv, Israel
- Year Founded: 2020
- Email Address: info@cmovate.com
- Website: https://www.cmovate.com/
- Address: 123 Marketing Street, Tel Aviv, Israel
- Specialisation: Fractional CMO, Fractional CGO, Business Consulting Services
8. Good Circle Marketing
Good Circle Marketing treats a fractional CMO not as a band‑aid for tactical campaigns, but as a strategic leader embedded within the company. It’s fractional CMO delivers executive‑level insight without the cost of a full‑time hire. By spending typically one to two days a week within the organization, they work to establish infrastructure, SOPs, process optimization, marketing automation, vendor management, while also training, mentoring, and empowering internal teams.
They also provide a reality check on when companies should bring on this type of resource, such as when there’s no marketing leader, ROI is unclear, processes are undocumented, or internal teams lack executive guidance.
- Headquarters: Tennessee, USA
- Year Founded: 2021
- Email Address: hello@goodcirclemarketing.com
- Website: https://goodcirclemarketing.com/
- Address: Gallatin, TN 37066, US
- Specialisation: Fractional CMO Services, Marketing Agency, Website Development, Website Strategy
9. Prudent Pedal
Prudent Pedal’s approach centers on aligning marketing initiatives with overarching business objectives, rather than simply focusing on campaign execution or lead generation. The team is dedicated to fostering strategic growth by establishing a marketing framework that effectively supports professional services firms, including sectors such as consulting, accounting, and legal services.
Its expert marketers start by evaluating a firm’s marketing readiness and internal capabilities, then develop a practical roadmap that connects marketing directly to business outcomes. The team members bring deep B2B experience, especially in environments where complexity and expertise drive value.
- Headquarters: Illinois, USA
- Year Founded: 2012
- Email Address: N/A
- Website: https://www.prudentpedal.com/
- Address: Chicago, IL 60525, US
- Specialisation: CRM, Digital Marketing, Growth Strategy, SaaS, B2B, Brand Strategy
10. SIX Marketing
SIX Marketing works with businesses to improve how they allocate marketing budgets, build brand visibility, and generate leads. Its approach is rooted in data. That is why every strategy its develop starts with research that includes conducting detailed audits to find weak points across marketing, advertising, technology, and internal processes, then recommending ways to fix them.
SIX Marketing services cover lead generation, brand strategy, growth planning, and outsourced CMO consulting. They also handle other social media marketing services. The agency works with firms across a range of industries, including manufacturing, construction, SaaS and tech, professional services, boating and maritime, powersports, and nonprofit.
- Headquarters: Illinois, USA
- Year Founded: 2012
- Email Address: N/A
- Website: https://www.prudentpedal.com/
- Address: Chicago, IL 60525, US
- Specialisation: CRM, Digital Marketing, Growth Strategy, SaaS, B2B, Brand Strategy
What to Consider When Hiring a Fractional CMO
To ensure that you don’t make mistakes when hiring a fractional CMO, let us take you through some of the factors you should consider.
Strategic Leadership and Business Alignment
When hiring a fractional CMO, prioritize candidates with a strong history of shaping and executing marketing strategies that drive measurable business outcomes. You’re not just looking for someone to manage day-to-day campaigns; you need a strategic partner who understands how marketing contributes to overall growth.
A top-tier fractional CMO will approach the role with a CEO-level mindset, focusing on long-term value rather than short-term tactics. They should be capable of working across departments, aligning marketing efforts with your broader objectives, and helping you define your brand vision, go-to-market (GTM) strategy, and key performance indicators (KPIs). Their leadership should elevate your marketing function into a core driver of your company’s success.
Flexible Engagement
A key benefit of hiring a fractional CMO is the flexibility in how you engage with them. Great fractional CMOs adapt to your needs, offering services through monthly retainers, project-based contracts, or interim leadership roles.
This allows you to align their support with your current budget and growth phase without long-term commitment. For example, GrowTal marketing experts provide a tiered pricing model that fits different stages of business maturity:
- Junior-Level ($100/hr): Best for early-stage companies needing foundational strategic planning and help executing marketing strategies. These professionals support campaign coordination, basic budget management, and alignment with other departments.
- Mid-Level ($160/hr): Ideal for growing teams looking for more independent leadership. These CMOs handle deeper strategic planning, team management, market research, and budget oversight, ensuring strong ROI and KPI tracking.
- Senior-Level ($200/hr): Suited for established businesses requiring expert-level strategic direction, vision, and leadership. Senior CMOs bring a track record of high-performing marketing execution, oversee cross-functional teams, and conduct advanced performance evaluations to drive measurable growth.
This scalable model ensures you get the right expertise at the right price for your current needs.
Technical Proficiency with AI and Digital Tools
A top-performing fractional CMO should be well-versed in using AI and marketing technology to enhance efficiency, insights, and ROI. It’s not enough for them to offer strategy—they should actively leverage tools that streamline workflows, uncover data-driven insights, and automate complex campaigns.
Look for experience with platforms like HubSpot for CRM and automation, Jasper AI for content creation, SEMrush for SEO and competitor intelligence, and Zapier for workflow integration. These tools aren’t just add-ons—they’re essential for scaling modern marketing operations. During your evaluation, ask what specific tools they use regularly and how they’ve used them to deliver measurable outcomes.
Conclusion
Choosing the right fractional CMO for consumer services can make a significant difference in how effectively your brand connects with consumers and scales in a competitive market. The agencies featured in this list offer a range of expertise, from data-driven strategy to brand storytelling, with flexibility and precision that fit various stages of business growth. As highlighted, it’s essential to assess more than just a track record—strategic leadership and alignment with your goals, the ability to adapt engagement models as your needs evolve, and comfort with AI-driven insights and digital tools should all weigh heavily in your decision. Take the time to match their strengths with your business vision. If you want experienced fractional CMOs, why not reach out to GrowTal? Contact us today.
Frequently Asked Questions
What is a fractional CMO service?
A fractional CMO is a part-time chief marketing officer who provides strategic marketing leadership without the full-time cost. They help define marketing strategies, manage teams or vendors, and guide execution to drive growth, often working with multiple clients simultaneously.
Is a fractional CMO worth it?
Yes, especially for startups or mid-sized teams needing senior marketing leadership without the overhead of a full-time executive. They bring expertise, direction, and accountability, helping businesses scale faster while saving money on hiring, benefits, and long-term commitments.
How much should a fractional CMO charge?
The amount a fractional CMO charges varies based on the experience, the scope of work, and the engagement structure (hourly, retainer, or project-based). However, you should expect to pay between $150 to $350 per hour, or $3,000 to $21,000 per month.
