Should Employers Include Freelancers in Culture-Building Efforts?
New survey data compiled in an August 2022 McKinsey report shows how much freelance and independent work has grown in the U.S. over the past few years. According to the American Opportunity Survey, “a remarkable 36 percent of employed respondents—equivalent to 58 million Americans when extrapolated from the representative sample—identify as independent workers.” That’s up […]
Why Remote Workers Are Launching Their Own Freelance Companies ￼
The pandemic brought about a slurry of changes to the way we work. The most notable is the switch from in-office to remote work. Employees grew accustomed to Zoom meetings from their home offices and a daily commute of only a few steps. What many businesses thought of as temporary soon became a new way […]
A Simple Guide to Keeping Freelance Marketing Clients Happy
To be successful as a marketing freelancer, you have to know how to keep your clients happy and engaged. That’s because happy clients are more likely to renew contracts, refer business to you, and buy more services or hours from you. Rather than chase after leads, spend hours networking, or pay thousands for ads, you […]
8 Tips for Boosting Client Loyalty as a Freelancer
It’s much easier to retain an existing client than it is to persuade a new client to work with you. Ask any freelancer who’s been in business long enough – they have stories to tell about the struggles of finding new clients when they’re experiencing a dry month. But keeping your clients happy shouldn’t be […]
How to Find Your First Freelance Marketing Projects
These seven tips will help put you one step closer to receiving your first signed agreement as a marketing freelancer.
Reach customers directly with a weekly newsletter
Is a weekly newsletter part of your email marketing strategy? If you’re only sending occasional promotional emails to your customers, you’re missing out on a chance to connect with them on a deeper level.
TikTok is the place to be for D2C
To help reach this audience, TikTok has built powerful advertising tools for creative brands eager and willing to build campaigns on the platform.
Pinpoint Weekend Edition: The End of the Plain Plane￼
In this special weekend edition, we’re taking you all the way back to the 1960s to tell you the story of how Mary Wells Lawrence used her advertising prowess to help usher in the golden age of airline travel.
Why your company needs a strategic narrative￼
A strategic narrative is a framework that helps you communicate your why. It helps people—your employees, your investors, your prospective customers—better understand why your brand and products exist, who they exist for, and how they help people get from point A to point B.
More D2C brands are turning to LinkedIn
Are you using your LinkedIn account to build brand awareness, engage with prospective customers, and customer loyalty? Or does it just act as a static digital resume for people to see when they want to learn more about your experience and background?