Have you been getting more mail lately?
Direct mail is becoming a more popular channel among D2C brands hoping to connect in the real world with existing and prospective customers who interact with them online. This year, companies will spend an estimated $43.3 billion on direct mail marketing, a 3.5% increase from what they spent in 2020.
Is Netflix launching new ad-supported plans?
Now that Netflix is reportedly exploring ad-supported plans, it may be a good time for your brand to start investing in CTV. It’s estimated that over 100M households used a connected device to stream and watch content in 2020. By 2025, brands will invest a staggering $25 billion in Connected TV ads.
Will you test podcast advertising this year?
In May 2021, IAB reported that podcast advertising revenue had climbed to $842 million in 2020, a 19% increase from the previous year. That number is expected to skyrocket into the billions by 2023. Podcast advertising has come a long way in the past few years. If you haven’t experimented with this channel before, we recommend giving it a try.
Brands go deeper with creators
The Creator Economy is booming. According to Adweek, marketers using influencer marketing are estimated to rise to 72.5% in 2022, up from 55.4% in 2019. It’s clear that the relationship between brands and influencers is not going anywhere anytime soon, but it is evolving.
How to Build and Implement a Winning Covid-19 Holiday Marketing Strategy
The holiday shopping season is nearly upon us. It’s that time of year when every article you read for the next few weeks will give you the same advice offered every year: You. Need. To. Plan. Ahead. But this year isn’t like previous years. This year we’re facing challenges that most businesses and consumers have […]
What is a Marketing Generalist?
If you’re thinking about testing a new channel or building out a marketing team, but you’re unsure where to start, you might want to consider hiring a marketing generalist to set you on the right path. This article will help you understand what a marketing generalist is, what kind of work they do, who they […]
Hiring and Managing Marketing Freelancers: A Blueprint for Successful Partnerships
The COVID-19 crisis has brought new challenges to businesses and professionals around the world. Businesses have been forced to tighten budgets, layoff full-time employees, and hunker down until the situation looks brighter again. Former employees and team members have had to deal with the stresses of sudden job and income loss, hiring freezes, and a […]
Freelance Marketing: Everything You Need to Know to Get Hired
In 2020, the world changed in ways that most people could have never imagined. The COVID-19 crisis has put stress on entire communities across the U.S. and the world, impacted the health of millions of people, and forced businesses and working professionals into tough situations that few expected or were prepared for. But, in every […]
