A GrowTal publication sharing industry news, expert perspectives, and marketing strategies that fuel growth
A Simple Guide to Keeping Freelance Marketing Clients Happy
To thrive as a freelance marketer, keeping clients happy is essential for securing repeat business, referrals, and upsells. Happy clients lead to a sustainable business, and this guide offers actionable tips to ensure client satisfaction. From treating the relationship as a partnership to exceeding expectations and communicating effectively, these strategies build trust and loyalty. Personalizing the client experience and valuing their feedback further enhances the relationship. Even when challenges arise, handling them with empathy and professionalism can turn the situation around. Prioritize client happiness, and watch your freelance business flourish.
8 Tips for Boosting Client Loyalty as a Freelancer
Client loyalty is crucial for freelancers, making it easier and more cost-effective to retain clients than constantly seeking new ones. This article offers eight actionable tips to help freelancers build strong, lasting relationships with their clients. From creating a seamless onboarding experience and delivering quality work on time to communicating clearly and asking for feedback, these strategies enhance client satisfaction and loyalty. By being proactive, professional, and committed, freelancers can ensure clients return for future projects, driving long-term success and stability in their freelance business.
How to Find Your First Freelance Marketing Projects
Starting your freelance marketing career can be challenging, but with the right approach, you can land your first projects quickly. This guide offers seven actionable tips to help you secure your initial freelance marketing clients. From discovering your niche and leveraging your network to building a personal brand website and engaging on LinkedIn, these strategies are designed to make you stand out. Consistency is key—by staying proactive and maintaining regular efforts, you can build a sustainable freelance business. Follow these steps to watch your freelance marketing career take off.
Reach customers directly with a weekly newsletter
Is a weekly newsletter part of your email marketing strategy? If you’re only sending occasional promotional emails to your customers, you’re missing out on a chance to connect with them on a deeper level.
TikTok is the place to be for D2C
Unlock the potential of TikTok for your Direct-to-Consumer (D2C) brand and connect with a massive audience. With over one billion monthly active users and TikTok surpassing Instagram in popularity among Gen Z, the platform offers unparalleled opportunities for engaging, creative marketing. Discover how TikTok’s innovative advertising tools and influencer partnerships can boost your brand’s visibility and drive sales. Whether you’re looking to create viral content or explore effective ad strategies, TikTok is a must-try channel for reaching younger audiences. Dive into our latest issue for insights and resources on leveraging TikTok’s power for your D2C business.
Pinpoint Weekend Edition: The End of the Plain Plane
In this special weekend edition, we’re taking you all the way back to the 1960s to tell you the story of how Mary Wells Lawrence used her advertising prowess to help usher in the golden age of airline travel.
Why your company needs a strategic narrative
A strategic narrative is a framework that helps you communicate your why. It helps people—your employees, your investors, your prospective customers—better understand why your brand and products exist, who they exist for, and how they help people get from point A to point B.
More D2C brands are turning to LinkedIn
Are you using your LinkedIn account to build brand awareness, engage with prospective customers, and customer loyalty? Or does it just act as a static digital resume for people to see when they want to learn more about your experience and background?
Have you been getting more mail lately?
Direct mail is becoming a more popular channel among D2C brands hoping to connect in the real world with existing and prospective customers who interact with them online. This year, companies will spend an estimated $43.3 billion on direct mail marketing, a 3.5% increase from what they spent in 2020.
Is Netflix launching new ad-supported plans?
Now that Netflix is reportedly exploring ad-supported plans, it may be a good time for your brand to start investing in CTV. It’s estimated that over 100M households used a connected device to stream and watch content in 2020. By 2025, brands will invest a staggering $25 billion in Connected TV ads.